Whether you have a start-up or a large company, promoting your business is one of the ways to encourage growth and development and attract new customers. The success of your business is connected to how well you put it out there. This is why companies spend so much on advertisements on television, radio and social media.
However, promoting your business does not have to cost a fortune. You can let people know about your business without saying a word. One of the most effective ways is by using clothing. Let’s take a look at how you can promote your business using t-shirts.
1. Print Your Business Information
Apart from flyers, billboards and other ads, logo embroidered shirts can be a great way to inform people of your business.
It is important to ensure that every piece of information printed on the t-shirts can be read. You may only have a few seconds of people’s attention, so details such as the company logo, your website or social media handles should be boldly printed. This way, people can easily read your business information, even from a distance.
Promoting your business using t-shirts is especially important in the early days when your business requires some amount of fieldwork. With logo embroidered t-shirts, your employees become walking advertisements.
2. Use as Uniforms
One of the ways to ensure that your employees stand out is by making your business shirts a uniform. Employees will be wearing these shirts every single day, or, to encourage uniformity, you can set just one day in the week where your employees come to work in their logo embroidered shirts.
For events such as business fairs and workshops, it is appropriate if everyone shows up in their business shirts. It makes it easy for people to identify your business and even make inquiries. To look even more professional, you always add logo embroidered caps to match.
3. Invest in Quality Shirts That Fit
Yes, the goal is to stand out and make it easy for people to identify you, but oversized or extremely tight shirts are just not attractive. Your reputation as a business is important.
It can affect how people view your business. When ordering shirts, make sure every person has something to choose from, including any petite or plus-sized employees.
When your employees aren’t confident or feel uncomfortable, it can affect their productivity at work.
4. Occasionally Give Shirts as Promotion
Chances are that you ordered more shirts than necessary. The good news is that those shirts don’t have to go to waste. Who doesn’t like free stuff? You can promote your business by giving out free logo embroidered shirts for your customers to wear.
You can give the shirts as prizes as part of a contest or competition. Or, you can give shirts out at business conventions and conferences. To create variety, you can include branded caps, wrist bands, and notepads.
Do not forget to include your contact details on the branded merchandise. This will not only help you advertise your business but will allow you to establish a relationship with potential clients and customers.
5. Be Intentional in Marketing
In picking a design for your shirts, choose a design that fits your business description and style. Colors, logo design, and even the font should be similar to other promotional channels you have, such as billboards and flyers.
People should be able to connect your business with a particular theme. In trying to save costs, you may decide to work with a printing company with the cheapest rates, but that might affect the quality of your shirts. Low-quality shirts will not last and will give a bad impression of your business.
Whether your business has been around for a while, or it is brand new, marketing your products or services does not have to be complicated. T-shirts are one of the easiest ways to promote your business. They are cost-effective, attractive and they give you the exposure you need.