How to Outsource Link Building Effectively in 2021 (And beyond)

The demand for digital marketing services grows every year, as more consumers are jumping into many web platforms to make buying decisions and actually purchase their needs — products or services.

With that, we see businesses investing more of their resources in companies that provide digital marketing services, including SEO services, to help them generate more leads and customers.

There are two types of SEO work that you can see often happening with companies today.

First is what we call “in-house SEO work.” This is when companies create a team solely for SEO, hiring team members (i.e., SEO specialists) to work on certain web properties these companies operate.

Second is what we call SEO outsourcing – where businesses hire an agency that can deliver SEO services (e.g., companies like SharpRocket link building services) and/or SEO freelancers who are both working outside the organization.

If you prefer the second option, outsourcing SEO work to agencies, you can benefit from doing that.

One benefit, in particular, is helping you focus on your core strengths as a business. Given that you don’t have to think much about SEO, as there is someone doing the work for you, you can allot your resources (time, money, energy, etc..) on activities inside your business (i.e., operations).

Another benefit of outsourcing SEO work is being able to generate better results than doing it in-house.

Assuming you are able to find a reliable SEO agency that cares about your website the way you do, you’re fortunate enough with your outsourcing efforts.

To get more efficient and effective with SEO outsourcing, here are some valuable tips to ensure you get the best out of your efforts.

  1. Get Referrals From Networks

One of the best sources of high-quality SEO agencies is referrals.

Given that testimonials from people you know (your networks) can attest to the quality of work those agencies have done to their websites.

So contact any of your networks. Ask on your social media profiles like Facebook, Twitter, and Linkedin and see if there’s anyone who knows an agency they work with.

There is no disadvantage when you ask for help – it shows that you are after the quality of outsourcing SEO work you need for your website.

When you ask for referrals, it is best to get some knowledge and background of these agencies’ SEO campaigns for their friend’s or partners’ websites.

The reason is that it gives you a rough understanding of the quality of SEO work while building initial trust and confidence in specific potential SEO partners.

  1. Provide Expectations For SEO Work

One of the barriers to proper SEO execution is not meeting the desired expectations of the client.

An outsourcing SEO campaign to work effectively requires a partnership between the client/business outsourcing the service and the agency partner working on it.

When eyeing potential SEO partners, it is critically important to provide and set expectations for the needs you’re looking for in an agency. This includes the type of SEO work (project-based or monthly campaign), the agency’s scope of work, and contact persons or team members the agency will collaborate with when the campaign starts.

Expectation management is a critical aspect of SEO outsourcing. But, unfortunately, this is where most businesses fail when they interact with their SEO partners.

Do not let your partner SEO agency second-guess what you want for your website. Instead, let them know of certain expectations to keep both parties grounded.

Furthermore, this is also important when you receive SEO reports from an agency. Given that expectations are set at the beginning of the campaign, you know what kind of report you’ll get from them.

For example, will they provide reports to show the impact of SEO on your business’s bottom line? Will there be a list of all live backlinks to show which publications they distribute content and can get quality backlinks to?

Having expectations in mind will relieve you of stress thinking about what specific value to get from your investment.

Remember, you invest resources in outsourcing SEO work, so make sure to leverage it to its fullest extent.

  1. List Down Specific Questions Before Taking A Call

When looking for a potential SEO agency to partner with, one recommended tip is to ask quality questions to get quality answers.

It may seem obvious, but some businesses and individuals outsourcing SEO don’t take the time to dive deep into details to learn about the agency.

Questioning people whom you’ll collaborate with helps you to assess their experience in the SEO industry. In addition, people who know what they are talking about have direct answers to questions and can articulate themselves well to solve your problems as a business owner.

So have a list of questions you want to ask before the scheduled call with a potential agency partner.

These questions should include knowing about their experience in SEO. It’s a plus for them if they have working experience in your niche, as they would have processes in place to get quality results.

Besides SEO experience, you can include questions that deal with their processes. Even if just an overview they can share, you would have a glimpse of what to expect, what area or activity in SEO needs your participation, and how their process can result in deliverables.

  1. Learn To Build Relationships With SEO Agencies

Collaboration between the business and the SEO agency is key to a successful SEO campaign.

Know that it’s essential to start your partnership from a trust and confidence standpoint.

Take the time to know each other’s business, even ask for some personal questions to build the right kind of connection between one another. It is good to maintain professionalism and while at the same, remove any barrier to a relationship to have a healthy partnership.

Make the most out of your meetings as part of your relationship-building process. Ask questions to deepen connections with your contact persons in an SEO agency.

The benefit of doing all of this is that it makes collaboration much easier to overcome any SEO challenges that would come through from the campaign.

Outsourcing Link Building Made Simple

It is not that easy to outsource SEO work, including link building, but that doesn’t mean it’s not doable.

There are ways and means to help you do it effectively. If you practice what I’ve mentioned in this article, you’ll be able to find high-quality SEO agencies that can deliver the best work for your business.

It takes due diligence to know which of the recommended SEO agencies (or link-building companies) from sources like referrals, online searches, recommendations, and websites that list down top digital marketing agencies.

Link building outsourcing is simple if you set the right expectations, communicate these expectations with your potential SEO partners, and let them execute based on their processes and strategy.

Without a doubt, if you partner with the right SEO agency and build healthy engagement, your business can certainly go to the next level.