It doesn’t matter if ticket sales are your main revenue stream or you’re throwing an event for extra profit: in both cases, you should always strive toward selling out all your tickets. While it’s true that every event has its own challenges, there are always ways to increase your ticket sales regardless of these challenges.
So if you’re looking for more exposure and increased sales, you’ve come to the right place. Here are a few tried-and-proven ways through which you can draw in extra attendance and increase the number of ticket sales.
Make Appealing Offers
Consumers love winning deals. If you can prove to them how much they can win or save by taking the offer, they’ll never refuse it. If you combine this tactic with playing around with their fear of missing out, or FOMO, then they’ll be tempted to buy your tickets even more. To launch your multi-dimensional attack, you can start by offering VIP early bird tickets. Early bird tickets are always cheaper than late owl ones, so they’ll be tempted to buy it for the saving benefits – and who doesn’t like being treated like a VIP? You can further spice up the early bird offer by making discounts for group tickets or referrals.
Make the Attendees Look Forward to the Event
Once you’ve got them hooked on the lower price, you can start directing your attacks on the FOMO. Something as simple as throwing a contest before the event and telling them you’ll announce the winners at the event will get them more excited about the event. There are a lot of other ideas you can carry out to make them look forward to the event, like stating that you’ll recognize the top hosts and customers in the event or teasing them by throwing hints about new arrivals. The more you intrigue their curiosity, the more eager they’ll be to go to your event.
Use the Right Hosting Platform
The truth is that you can only go so far using promotional tactics. If you’re not using a strong hosting platform, your efforts may not be enough to reach the number of customers you want to turn into attendees. Once you start looking for platforms, you’ll certainly come across the most popular platform: Eventbrite. Although you’ll benefit from using the platform, looking for an alternative to Eventbrite can give you more fruitful results. For instance, Ticket Fairy is an event hosting platform that not only provides the same services as its counterpart, but also goes beyond Eventbrite’s features to cover event management, marketing, fan rewards, and more services. Better yet, you can take advantage of these marketplaces to access a wide pool of users looking for events similar to yours.
Urge Your Audience to Engage
Making the most out of your marketing strategy is crucial to reach a bigger audience and, in turn, turn them into attendees. However, merely posting updates and teasers about your event won’t cut it. For your marketing strategy to reap results, you want to play on engaging your target audience right away. Make it a habit to end your posts with a CTA, such as ending it with a puzzle or asking the readers for their opinions, feedback, or suggestions. You can even create a poll to make your audience a part of the decision-making process, and then announce the results of the poll during the event.
Create a Custom Hashtag
Another good idea is to create a hashtag related to your event. Your audience can visit this hashtag to stay updated with news and announcements about your event. You can also run a contest and encourage your audience to share their posts, videos, pictures, and contributions using this hashtag.
Start a Countdown
The closer you get to the event, the more you should play on your attendees’ FOMO. You’ve used this strategy effectively when you were teasing them about the event, and now you’ll use it once again to alert them to the limited number of tickets available. Moreover, you can start a countdown a week before the event to spike up their adrenaline and get them ready for the event.
Organizing an event is a lot of work; the worst thing that could happen to an event organizer to end up with few attendees. To prevent the onset of any event organizer’s worst nightmare, you’ll need to take proactive steps long before the date of the event. By leveraging social media platforms, implementing various effective promotional strategies, and ensuring your audience is engaged and hyped up, you can easily increase your ticket sales and draw in the extra attendance you’re seeking.