There are a few things that you need to know if you are looking to create a successful advertising campaign on Instagram. Firstly, you need to have a verified account with at least 10 000 followers and you need to have an engaging bio that will catch the customers’ attention. Second, you can make use of paid advertisements or collaborate with influencers who have a large and loyal following. They are in the business of promoting products. These are all great ways that you can use to advertise because the content appears more organically. If you are more interested in immediate results, there are even growth services, such as Growthoid, that you can use to get Instagram followers. These are, however, just a few ways. If your brand or business wants to establish a marketing or advertising campaign on Instagram, here are a few things that you can do.
Have goals
Before you begin any advertising project, you need to identify your goals and you need to be realistic and make sure your goals are attainable. Good examples of goals to have include:
- Boost brand awareness.
- Expand reach.
- Boost traffic on your website or store.
- Boost engagement.
- Boost the amount of views on videos.
- Spark conversations on your website or app.
Having goals benefits you in the long run because they provide direction, give you clear focus on what is important. They also gives you clarity in decision making, they give you control of the future and they provide motivation. It is important to have a purpose and goals provide just that. Setting goals area necessary aspect of your advertising campaign because without them you will have no direction and purpose and you won’t experience satisfaction when you achieve something.
Use hashtag challenges
Hashtag challenges are something that you can add to your advertising campaign strategy. So what are hashtag challenges? Hashtag challenges are when someone on Instagram sets a certain theme and asks people to share photos or content on that specific theme using a particular hashtag. A few examples of hashtag challenges that have made the rounds on Instagram include:
- #DontRushChallenge
- #transition
- #letsdancechallenge
- #gesturechallenge
- #workourchallenge
- #bingochallenge
Hashtag challenges benefit the brands reputation and awareness. It promotes user generated content that has the potential to go viral which could expose your brand to a mass of people. These challenges also expand your reach on Instagram so overall there are many benefits and advantages to hashtag challenges and you should definitely be adding it to your strategy.
Events and giveaways
Isntagram also gives you the opportunity to host Live events. There is an Instagram Live feature that allows you to interact with your audience in real time and it is a great way to get people involved and engaging with your account. Another thing that people absolutely love is receiving free things so you should definitely add giveaways to your strategy because it is an effective way to reach your goals faster and it gets the audience excited about your brand so make sure to include coupons, promotions, discounts and great giveaways. This will guarantee more traffic and engagement.
Research your audience
Lastly we are going to discuss how you have to research your audience and what this means is that you should:
- Identify your ideal customer.
- Determine your audience size.
- Survey your customers.
- Research online behaviour.
- Find and connect with your customer.
A great tool that you can use to research your audience on Instagram is to make use of the analytics feature that is available to all business accounts on the app. Instagram analytics gives you access to your impressions, engagement, reach, likes, comments, views, website clicks as well as personal information about your audience such as their age, gender and location. The most important Instagram metrics are:
- Impressions
- Engagement rate
- Bio link clicks
- Follower growth
- Instagram story engagement
These metrics benefits you greatly because they tell you which posts your followers reacts strongest to, and monitoring this will help you to increase your followers. You also get to understand your target audience and plan your campaigns and strategy according to the information you receive.
Overall, it does not take a lot to have a successful advertising strategy on Instagram. It might seem overwhelming at first but if you follow these simple guidelines you are sure to see success.
