Searching for a business online and you can’t find their social media page? Just how legit are they really??
In today’s world, this is the way the times roll and if you’re in any business, it’s imperative to have a social media presence – and an active one at that.
But why? A social presence gives potential customers the confidence in your product (remember, this is online, not in-store), as well as more ‘street cred’. The more confident your potential customers are in your business as a whole, the more money you will ultimately be making – whether you’re a small business or an influencer.
Among the top social media platforms users check when searching a business’ online presence, Twitter is one of the most popular networking services, with 340 million active users.
We’ll go through some of the strategic steps to get the most out of your Twitter account, outlining an easy way of navigating and using the platform, maximising your brand’s full potential.
* Update your profile
Your profile is like the face of your business and one of the first things a user will land on when searching for your brand online.
Twitter makes this simple enough to update, but you must ensure that everything on the page is complete – from a business logo to important brand/business information such as location. If you’re more of a personal brand, make sure you have a high quality, clear and professional profile photo, and state your profession.
Business website or blog? Don’t forget to link it on your profile page too, as well as your other social media accounts.
Lastly, add any important hashtags related to you or your business, the Twitter world loves a hashtag!
* Pinned tweet
Your very own 140-character long advertising billboard, that’s basically what a Pinned Tweet comprises of, so do take advantage – and make sure it’s a goodie.
As a pinned tweet appears at the top of your profile, if users as a first glance don’t enjoy your pinned tweet, chances are they won’t engage with the rest of your feed – so do consider this factor as well.
* Use tools to grow
Now we’ve got the basics covered, it’s time to grow your business!
The hardest part initially of any social media platform is getting those first followers, which helps builds brand credibility and engagement.
Once an account hits a certain size, things automatically move faster and you will gain more followers organically. But is there an easier way to speed up this process, considering the busy times we find ourselves in?
Apart from ‘going viral’, there are other ways to build an account’s popularity, including using a growth tool. Unfortunately, there are loads of online scams floating about, so it’s vital to use a tried and trusted company with a proven track record.
A company like Twesocial is a perfect method to buy real Twitter followers naturally that show a genuine interest in your business/brand – they’re not simply adding fake followers, i.e. ‘bots’.
You’ll be assigned your own account manager who will work to increase and manage your followers, so you’ll have time to focus on creating epic content whilst they take care of the rest!
* Use Hashtags
Adding relatable hashtags will ensure your profile is picked up by people actively searching for that specific niche.
Don’t underestimate the power of the hashtag; viral hashtags can be super useful and it may help to jump on the back of a current trend using that particular topic to your advantage.
* Tweet on a regular basis
Of all the social media apps out there, Twitter is definitely the more acceptable platform when it comes to multi-posting than when compared to say, Instagram, or Facebook, with most users tweeting up to five times per day.
The bigger your brand becomes, the more your audience wants to hear from you, and so it’s kind of an expectation, especially among fans – so don’t forget it.
Remember to keep in mind all of these steps to grow and reach your brand’s fullest potential, whilst building an impressive follower count.
If you want to take some of the pain out of the process, trusted growth tools are the best compliment and the easiest way to turbocharge your Twitter follower count, increasing your worldwide reach.
Before you know it, you’ll witness your (organic) following and business growth skyrocketing!