There’s no doubt that music streaming has completely changed how music is spread, enjoyed, and listened to.
In the world of dancehall songs and artists, instead of one or two key ones ruling the charts, it’s becoming the case that more productions are getting the exposure and the opportunities to make it big.
As well as streaming, the increase in music distribution companies partnering with bigger digital platforms is helping to spread the word and spread the music!
How it works
Music distribution companies can collaborate with digital distribution services with excellent results.
Not only can it be a simple, easy, and effective way to work, it’s also financially beneficial when artists and producers find representation and the right platform to showcase their work. In addition, producers can use these methods to help them decide which companies will be best for them.
Case study: MaryMent
MaryMent is a US-based music distribution company that was started in 2013. At its core, they have wanted to make the music video distribution process as easy as possible for independent producers and artists. They now also offer audio distribution.
The company has music from all genres, including:
- Pop
- Hip hop
- Reggae
- Dancehall
It has partnered with big names such as Spotify and Tidal and has distributed to all the major players such as Apple Music, YouTube Music, and TikTok.
The company increased its resources to match the massive rise in streaming and moved away from solely providing subscription-based video distribution.
Passionate about the artists and producers they work with, MaryMent have given independent producers 100% retention of their audio streaming earnings for a year – as a way to help the music industry, which they recognize has been one of the hardest hit by the COVID 19 pandemic.
MaryMent has also diversified and offers a platform where talent seekers can look for artists, and the artists and managers can manage bookings easily and quickly.
