Ten years back nobody knew that mobile phone could participate in the revolution of the businesses. The advent of smartphone made easier the way of reaching customers.
Digital revolution impacted businesses more through mobile apps than any other revolution from customer relationship management to payment. Mobile application is the easiest way to reach customers and the use of mobile application helps both customers and companies. Customers get the notification about everything that the company is offering (discount, promotion and new service) and the company gets an easy way to fuel revenue.
From online company, hospital, and education to hotel all needs this tool for connecting people to improve their services and business revenues.
The ultimate goal of a company is to make money; now with dedicated mobile apps representing company digitally. customers can keep business in their mind.
Here are some important ways to fuel your business by using mobile application:
- Make your app accessible to all platforms
Customers need everything to be at their fingertip the mobile app should be accessible to the entire platforms (android, apple, windows, and blackberry) to ensure that every smartphone user can access to the app. The availability of the app in the entire platforms will increase the chance of every smartphone user to download the application.
- Reaching a global audience
Mobile apps with easy features attract users. It is easy to get customers all over the world and becoming a global seller. Considerable start-up firms took advantage of digital evolution to give a handy app to their customers and today the result of that strategy is just amazing. Many among them build a global brand name.
- Pay attention to customer feedback
Customer feedback can clearly demonstrate how serious your company is. Develop an app that helps you to track both positive and negative feedback. A quick response to customers concern is to help your business to grow. Customers are kings and source of any successful business. Various studies show that 61% of customers will share their experience with relative and 27% will just sign up to the company loyalty. So the way you treat customers matter a lot for the growth of the organisation.
- Creating a brand awareness
Advertising is a major point to create brand awareness, and mobile app can play a vital role.
A mobile app can garner higher visibility than another digital tool, because it continuously displays the notification on the mobile screen. Mobile app is playing the role of boosting website traffic while customers are looking to know more about the company or product. Thanks to the mobile app your company logo is well known to the customer.
- Create a loyal customer.
Use mobile application notification to encourage customers to shop or to use your service. Loyalty is one of the marketing strategies. Several of shopping retailers use loyalty card or discount card to attract customers. Use coupon code in mobile app to attract customers by offering them discount according to their purchase or their loyalty.
- Improve customer engagement
Customer engagement begin when a buyer post or share your company on social media. It is another form of unpaid advertising, Create an app that can promote itself on social media by making easier the process of sharing to users. Ensure a great performance and a non-crushable application.
We all are excited when someone can remember our birthday or anniversary. Build an app that can track users’ birthday, its shows that you care.
Business needs innovation for its growth; any technology that comes to the market entrepreneur should exanimate it for the organisation growth. Setting competition and following the step of some international organisations and willing to go far beyond of their achievement is the only avenue to fuel gain.