You may have seen a celebrity chef offering a give-away at a popular upscale London restaurant. Days before the actual event, the branding and ad campaigning were flooding the internet!
The chef promoted the same on his social media handles to the restaurant going hook, line, and sinker into the real deal. If you look for one such experience, hire the best food PR agency, like Pearl Lemon.
Food PR is a new domain that is now making or breaking a restaurant in the true sense. What is your restaurant famous for? Is it just a few days old and needs a big shout-out? How would you do it? Simply go for these Food PR agencies and get the ultimate strategies for the same.
Why is this Sudden Rise in Food Industry?
You may thank Instagram for the sudden rise in ‘foodgasmic’ images you see all around. There was an unprecedented rise in gorgeous photos of delicious platters worldwide. You may also notice thousands of restaurants mushrooming everywhere. It just meant one thing- facing tough competition.
Your restaurant’s size may be as much as you want it to be. It could be a simple café or deli or barista with just a couple of more employees. Still, get a food PR agency, and they will spread out before your plans to make it a talk of the town.
Going Out of the Box
The first step you need to do is create a brand image if you have not already.
Now, food is more than just rolls or wraps. They are your Instagram–worthy products, and they should represent your brand. Your staff should be the face, and they would be more than happy to serve. Identify your best product and its USPs and harp around it. It sets the storyline for your social media image creation.
The customers understand that you are a small business in the F&B sector now. But even if you are just starting, you can go out displaying your care for the customers. Have the place sanitized frequently and give the customers a faster and hygienic approach. Remember, restaurants are now focusing on this aspect a lot more than others to revive their business.
Scoring the Social Media Scene
Invite famous local food vloggers and give them a tour of your place as well as the food. A good food PR agency would do this drill by themselves and bring in more visibility online.
This is how you can portray your best self in the market. The PR teams from these firms will work around the clock, appreciating and working on each social media handle. It would be necessary and will take away a lot of hassle from a busy restaurateur like you.
Just rely on the brand-creation and image management firms to help you establish yourself and your restaurant today. Preserving the brand image will also be a consistent work in progress that you can expect from these firms.
About the Author
My name is Celeste, I am a student at Austin College. Currently, I am pursuing a business degree and am interested in entrepreneurship while working for Drwatson. I write content across the topics of SEO tools, lead generation, and the likes. Before I launch my career, I hope to get the chance to travel internationally.