It doesn’t matter what your company does and whether you have a small or large corporation, the truth is, you are gathering some type of data on your consumers. Every business owner must be aware of the fact that his or her users deserve some kind of transparency in how your firm manages, secures, and protects it.
Unfortunately, recent statistics are not very optimistic when it comes to this. Namely, they have shown that cyber-attacks have stricken more than sixty percent of companies. It is easy to see that they are happening too frequently.
That’s why you have to do anything that’s in your power to prevent them. It may not be the easiest task in the world, but it surely is doable. Today, we will share some tips that just might come in handy.
Ways Companies Can Handle Their Data
Secure Your Data
You must ensure that whatever has your data is easily accessible and secured. You do not want to lose anything that relevant to your company. Those who have lost it will surely confirm that it’s a very unpleasant experience.
Therefore, you should make sure you have solid firewall security, malware scanning, spam filtering, and authorization control for any of your team members. A lot of experts agree that business owners have a tendency to gather information from users’ interactions with their products and websites, yet they forget to take any measures and precautions to secure it.
This for sure is far from a good step because you are at risk of losing all of it and at the same time lose the clients’ trust. That’s why you should perceive securing your data as a must if you want to avoid any data breach.
Who are they and why are they important? Namely, they represent the people who are able to connect every single piece of your data ecosystem within your business. They achieve this by doing various tasks, such as:
- Making and maintaining efficient databases
- Accessing, gathering, cleaning, and auditing data from systems and apps into a usable state
- Creating data pipelines
- Incorporating data scientists’ output in a scalable fashion
- Managing and supervising every data system (security, scalability, and many others)
It’s easy to conclude that what they do is very useful. Hence, you should consider hiring data engineering services if you want professionals who are going to be on the front lines of your data strategy instead of you. All in all, they are the first ones who can tackle the afflux of the unstructured and structured data that enters the systems of your company.
More Data Suggestions Coming Your Way
Be Transparent With Your Consumers
Customers believe in you and your business, and they are aware of the fact that you are collecting some of their private information. That’s precisely why you have to be honest and direct with them.
Let them know what type of data you are gathering and whether your site has a privacy notice or not. Many of them are probably going to ask you why their data is important for the transaction. No matter what they ask, it’s always crucial to be transparent with these people if you want to keep them.
Opt For Feedback Forms Or Follow-Up Phone Calls
The data collecting process involves consumers interacting with people from your company about your service, product, or brand. As a caring and responsible business owner, you should ask them whether this experience was positive or not and ask them to give you thorough answers. Post-event follows-up typically include:
1. Once a consumer completes a purchase or trial
- Once a consumer has been utilizing your product for a certain period of time (at least a couple of months, a year, etc.)
- After customer support ticket has been closed
When it comes to follow-up phone calls they do not have to be too long. It’s even better if you keep them relatively short because you do not want to bother your consumers too much. It is highly likely you’ll receive feedback from your users if you ask questions that require simple YES or NO. For instance:
- Was customer support helpful?
- Did it manage to resolve all your issues?
- Rate your experience from one to ten (one is being extremely unsatisfied, while ten is optimal satisfaction)
- Are you interested in another demo or maybe a 7-day trial?
Bear in mind that receiving negative answers from a certain customer doesn’t mean that you should forget about him/her. On the contrary. Follow up with that individual later to find out more about him or her.
Consistency is one of the most crucial things when it comes to dealing with data. No matter what you decide to do, you simply have to make sure you are being consistent all the time. For example, if you’re asking your users to fill out a form during the purchase, then ensure you are requesting it continuously.
Furthermore, if you decide to incorporate customer surveys into your follow-up process, then you have to do anything you can to make sure you have a proper system in place that tracks every customer.
What’s the whole point of this segment? The point is to stick with anything you decide to implement. You cannot just develop a certain process, stick with it for a couple of weeks and then decide to terminate it or even worse, forget about it. It means that you are not being professional and responsible.
Have A High-Quality Management Team
Besides the technology you’re using, you should also focus on having a first-class management team that is going to be able to properly handle your data. It doesn’t necessarily have to be a huge team, but what matters is that it is packed with experienced, knowledgeable, and skilled people.
In order to achieve this, these individuals must be properly trained and have essential certifications to make sure the analytics provides you with actionable and detailed results and that your data is protected all the time.
Data is one of the most important elements of everyone’s company. It must always be secured, accessible, and never outdated. Only then you will know you are doing the right thing. Follow these strategies to make sure everything always functions properly.