Everyone have their own way to take out time in order to be relaxed after a busy work schedule. Drinks even remain a usual part at a party whether it’s a small or a big one and ‘Beer’ is the most favourite and common one among all. After such events, growlers of the beers get refilled which is a common process for the breweries and brewpubs all across the USA. But, Growler USA has been established aiming to take an existing growler refill station and make it a national American craft beer pub for all consumer.
In an interview with Insights Success, Dave Shaw, the Founding Partner at Growler USA sheds a light on the remarkable benefits of the unique platform and also recalls the interesting story behind the inception of the organization.
Below are the highlights, let’s have a look:
What led to the inception of the company?
Candidly, it was very simple. A group of friends and I were looking for a new business opportunity. We all had a strong franchise background and were looking for something that was
- “bricks and mortar” – i.e. did not have competition from the internet,
- an established industry with, preferably, a high growth segment,
- high gross profit and, finally,
- was fun. The concept of Growler USA fit all of those parameters beautifully.
Describe your company and its cutting-edge franchise services which address all the needs of your customers.
We built Growler USA from the ground level to be a technology-based franchise. Our systems allow us to track every sale, of every item, in every location. This technology allows us to determine quickly, which food items are being sold – or not; which beer styles are becoming more, or less popular. All of our food menu items have been created by a five-star chef to deliver the finest food quality to our customers. Online technology provides instant access for all of our franchisees to training videos, menu builds, marketing materials, operating forms and much more.
How does your services differ from the other companies’ offerings?
Growler USA is unique. There are other similar concepts out there. But, no other place offers the feel of the small neighborhood pub, yet still has up to 100 taps of beer like Growler USA. We are very close with the craft beer brewers. Since we do not brew our own beer and do actively promote local brewers in all of our areas, we are very connected with the local craft beer scene. Also, Our beer cooler is very special. It has a number of very unique design components which insure that the beer delivered to our guest is the highest quality it can be. No other restaurant has this high quality beer delivery system. Furthermore, a typical “tap room” does not a have the high quality food that our scratch kitchen offers. The combination of these things makes Growler USA very special and very popular wherever we are located.
Could you throw some light on Growler USA mission and vision statement?
Our vision statement was crafted by our franchisees at our gathering in 2017. It is “To be America’s favorite local gathering place for a craft food and drink experience”.
Give a detailed description of the featured person’s influence over the company and the industry.
Dave Shaw is the main founding partner of Growler USA. He has been the primary driving force for the sales and marketing and fast growth of the Growler USA franchises across the country.
What marketing activities do you implement to reach out to your potential customers?
Growler USA concentrates heavily on local marketing efforts. With a combination of social media and active involvement in the local community events and causes, we strive to become that community’s favorite gathering place.
What are your company’s future aspirations? What strategies are you undertaking to achieve those goals?
We believe that a Growler USA can be popular in almost every neighbourhood all across the country. As industry leading and progressive management move, we have recently contracted with one of the best franchise restaurant management firms in the country to bring the highest level of professionalism available to our franchisees.
Give us a few testimonials of your clients that accurately highlight your company’s position in the market.
Our online reviews say it all: “I love this place! It’s comfortable, fun and has great food!”
“This place is great! I can actually have a conversation with my friends and have more beers to choose from than I could ever imagine!”
“Growler USA is the “Cheers Bar” that everyone wants to find!”