GoECart: Unified Commerce Platform for Omni-Channel Retailers

Consumers are interacting with retailers across an increasingly diverse range of channels, including traditional point-of-sale, ecommerce, online marketplaces, catalogs and call centers and mobile touch points. As the retail landscape evolves, so too must the technology that serves retailers evolve. Even though the technology is commonly referred to as an ecommerce platform, the needs of a merchant have evolved far beyond a storefront. Investment in customer experience technologies must be coupled with back office functionality like order management, inventory management, and fulfillment.

Today’s retailers need an omnichannel ecommerce platform, combining mobile-optimized ecommerce storefront technology with enterprise-class order management and inventory management, fulfillment and warehouse management, customer relationship management (CRM), Point of Sale capabilities and much more. By leveraging a unified commerce platform, retailers are able to consolidate systems, streamline operations, get better information to make decisions, and maximize revenues.

GoECart 360 offers comprehensive technology solutions that give SMB clients a competitive edge, and the thought leadership and expert professional services needed to ensure rapid implementation while keeping clients at the forefront of unified commerce.

Manish Chowdhary: Founder and CEO of GoECart

Manish Chowdhary provides business and technology leadership to GoECart and its clients. Chowdhary is a recognized expert and a sought after public speaker on topics ranging from ecommerce and online marketing to business leadership and entrepreneurship. He has served as a judge for the CoDiE awards and as a panelist. Chowdhary is often quoted, interviewed and featured in leading publications including the New York Times, Entrepreneur magazine, Internet Retailer magazine, Multi-Channel Merchant, Webmaster Radio, and many others.

Complete Software Suite

GoECart provides a complete software suite, GoECart 360, which enables SMB merchants to manage all aspects of omni-channel commerce- from ecommerce, order and inventory management, and in-store POS to marketing, merchandising, emarketplaces, fulfillment and customer service. GoECart eliminates technology and integration hassles, allowing businesses to run better and grow faster. The feature-packed GoECart 360 suite was designed from the ground up to meet the needs of todays empowered and connected customers. Additionally, GoECart’s cloud-based delivery model delivers on the rewards of software-as-a-service (SaaS). These include zero investment in infrastructure, no integration headaches, free upgrades, and affordable, pay-as-you-go pricing.

GoECart’s culture is one that values a passion for results, hard work, agility, excellence, innovation, empowerment and initiative, teamwork, and open communication. The company firmly believes that responding resourcefully to a fast-changing ecommerce and technology world is the only road to long-term success for them and their clients.

Global Expansion of Mobile-friendly and Responsive Applications

GoECart plans on expanding into new geographies and new markets. The company is increasing its presence in Canada and Mexico, and planning expansion into Western Europe, India and China. In line with their commitment to innovation, there will be a huge push towards making everything mobile-friendly and responsive; not just the front end, but also the backend applications like warehousing and order management/tracking. Chowdhary and his team will be rolling out a larger technology solution and service partner delivery network, so that customers worldwide can be serviced better with local resources, while taking full advantage of the GoECart product and technology.

Useful Advice for Startups

Chowdhary advises: “The most important thing to keep in mind for new merchants is to invest in a best in class unified commerce platform, because that is the present and the future. Don’t get bogged down by silos that, despite what they claim, just do not provide a truly integrated commerce experience.”