Studies repeatedly show that customer testimonial videos for products engage potential customers a lot more than text-based content. In turn, that leads to more conversions. But how exactly do you go about getting powerful video testimonials? And how do you do it without it costing you a small fortune? Let’s find out.
Ask Your Customers
The simplest way of getting video testimonials for your products is the most obvious: ask your customers. However, knowing the best way to ask your customers for testimonials is crucial if you want people to complete the call-to-action. You have two primary options: you can create a post on your social media platforms asking for customers to send you video testimonials or you can contact customers directly. If you are looking to be more selective about your reviews to ensure you get the most positive ones, go through your list of clients and find the most suitable customers. Then drop them an email politely asking them to create a video.
You Don’t Need a Video Testimonial Service
One potential issue with asking customers to create their own videos is having a lack of quality. At the end of the day, a professionally shot video will always get more views, shares, and likes than videos that are simply shot with a webcam with no thought to the likes of lighting. Therefore, many people think it is best to hire a professional video testimonial service. However, with the right know-how, you can create your own customer testimonial videos without it having to cost a fortune. On the other hand, if you are looking for highly polished videos, it could be worthwhile working with a professional. An added bonus of working with a professional video contractor is he or she will be able to help you find the right customers to take part, and coordinate the shoots.
Make It Easy for Customers to Record Video Testimonials
If you contact potential customers to make video testimonials and you keep getting a negative response, you can maximize the chances of getting them to record videos by doing all the necessary preparation work. The easier you make it for customers to record videos, the more likely they are to do it. You can help them by telling them what you are hoping to hear. So, put together an outline that they can stick to while recording. Many people just do not know what to say when left to their own devices. With an outline, they will have firm guidance. You could even write a whole script for your customer to follow. Furthermore, offer to do all of the post-production tasks, such as editing and adding background music. The latter will not only help to take burdens off the customer making the video. It will also allow you to have the final say on the look and quality of the vid.
Interview Your Customers
Instead of asking customers to record video testimonials, consider interviewing them. An interview is arguably an even better customer testimonial for your products because viewers get to see real customers interacting honestly with you. At the same time, viewers see the face of the company when they watch you on a video. Combining yourself and your customer into one testimonial video can do wonders for your business. Also, many customers feel much more relaxed in an interview situation compared to recording themselves speaking into a machine. When customers giving testimonials appear more relaxed and natural on-screen, viewers will engage with and trust them more.
