Exceedra: Integrated Business Planning and Revenue Management

Microsoft certified solution providers specialize in providing up-to-date Microsoft technology-based customer solutions all over the world. Exceedra is one such solution provider company which develops and distributes business planning and trade promotion management solutions. The company offers sales and operational planning, joint business planning, trade promotion optimization, customer business planning, and deductions and claims management solutions. It caters to the consumer packaged goods sector.

Commitment towards Driving Value 

Over the last two decades, Exceedra has grown from a small integrated business planning company, operating primarily in the UK to an award winning, global organization. It utilizes optimization analysis tools, bringing Integrated Business Planning solutions to Consumer Packaged Goods (CPG) customers around the globe.

Exceedra understands that for an Integrated Business Planning and Demand Management system to be valuable, it must meet today’s requirements, i.e. providing immediate benefits in capability, speed and efficiency in the planning and execution process.

Exceedra is committed to driving value for its consumer goods clients globally, by integrating business planning and optimization analysis to improve the overall performance in trade promotion management for CPG companies.

Agile Decision Making 

Exceedra is the leading Global provider of integrated business planning and revenue management systems for CPG. This includes Trade Promotion Management (TPM), Trade Promotion Optimization (TPO), Customer Business Planning (CBP), Joint Business Planning (JBP), Demand Planning, and Sales & Operations Planning (S&OP).

This platform is a key enabler of agile decision making in an integrated business planning process supporting S&OP by providing live forecast actualization, scenario planning, snapshots, and reporting.

A global company with offices in the US, UK and Australia, Exceedra is set to disrupt the global market, and its goal is to become the de facto solution for Integrated Business Planning and Revenue Management for Consumer Goods companies worldwide.

Leader with Extensive Experience 

Chris Rice is a 30+ year CPG industry veteran with extensive experience in sales and marketing from a manufacturer and solution provider perspective. This vast experience of him comes from varying roles at IBM Demand Tec, Information Resources Inc, CAS and Quaker Oats Company. His Expertise areas include TPM, TPO, Post Event Analysis, strategic trade and marketing planning, shopper insights and retail execution.

Chris has helped many clients make improvements to their trade planning processes and systems, to provide trade solutions to various CPG customers such as; Abbott Nutrition, ACH Food, Agropur Cooperative, Bayer, California Olive Ranch, Corby Spirit & Wine, McKee Foods & Twinings.

Forums and Webinars 

As a recognized thought leader in the industry, following the success of the Revenue Management & IBP events in London, Exceedra hosted the first forum in Chicago Illinois, with over 60 registered attendees. The forum offered a day dedicated to discussing the role that price and promotion play in driving and achieving profitable growth, with a selection of interactive working sessions designed to help identify the drivers behind success. Delegates listened to real life CPG companies: ACH Food, California Olive Ranch, Keurig Dr Pepper, and pladis UK, along with presentations and learning from leading consultants: Simon-Kucher & Partners, Clarkston Consulting, and The Partnering Group. Presentations throughout the day focused on the main challenges consumer goods companies face on the journey to true IBP.

In addition to hosting and sponsoring various events globally, Exceedra runs a variety of webinars throughout the year, and as such it helps the company retain its strong market position.

Microsoft Solutions 

Exceedra utilizes a variety of Microsoft technologies within its sales planner solution which range from middle tier & back end development to front end reporting. Exceedra has some extraordinary capabilities embedded within the system using the Microsoft Power BI reporting tool, allowing users of the tool pre-built reports and customizable views alongside pivot tables. Such Microsoft tools allow Exceedra to help CPG organizations manage their trade spend effectively. In regards to hosting, Exceedra offers CPG consumers on premise or hosted /private cloud hosting in partner with the Microsoft Azure application. Azure allows the freedom to build, manage and deploy applications on a global network.

Future Market Solutions 

Looking to the future, the firm will continue to grow and build upon its current success. Exceedra Software continually researches the challenges that its customers face in the ever-changing retail landscape. To ensure that clients receive truly cutting-edge solutions, Exceedra invests a significant proportion of its revenues in Research and Development. The firm continually research advancements in technology both from development and deployment perspectives so that clients can receive the solutions they need to succeed.

Exceedra will continue to invest in the use of Azure and a predominantly Microsoft stack for its reliability, consistency, popularity and extensive knowledge base available through both Microsoft Documentation and popular development forums such as Stack Overflow.

Shining Reviews 

“We researched the market and established Exceedra as the leading provider for Integrated Business Planning and Trade Promotion Management.” – Sales Director, Tyrrell’s.

“Exceedra offers all the functionality we require to support our integrated planning processes.” – VP of Sales ACH Food.

“Exceedra is easy to use, very intuitive, and enables us to develop our business in these competitive times.” – Sales Director, Hain Daniels Group.

“The Exceedra solution provides us with much greater Forecast Accuracy as a result of improved visibility of both availability and stock.” – Planning Group GM, Panasonic.

Source: The 10 Most Valuable Microsoft Solution Providers 2018

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