The ascension of a digital-learning era has emancipated us from the shortcomings within traditional education and has also established an ease in accessing content that we prefer most.
Education, over the years, has given heed to the necessity of evolving with this paradigm shift in user preference. The advent and gradual upheaval of the discipline of education has evidently conceived a few innovative organizations which have taken the e-learning market by storm.
One prominent name among these organizations is eTutorWorld.
Founded in 2008, eTutorWorld is leading EdTech company delivering world-class online tutoring services for K-12 and Test Prep. The organization’s mission is to provide top-notch tutoring services combined with affordability and convenience, making it the most sought-after e-learning platform across US and other countries globally.
In an interview with Insights Success, Mukul Agrawal, the Co-Founder and CEO of eTutorWorld, shares his views regarding the organization, its offerings and his foresight regarding the company.
Below are the details of interview between Insights Success and Mukul.
With regards to your organization’s profound industry experience, how do you think the EdTech market has evolved and what can be expected in the forthcoming years?
The EdTech market has evolved from various dimensions in the last few years and will continue to do so. What started as an experiment in education delivery is now being transformed by a new breed of technology entrepreneurs. Every field of education is being disrupted through technology. Some of those are schools, colleges, private tutoring, content, trainings etc.
Just as technology, and particularly the digital era, has disrupted and improved most major segments of world economy, education in the same way is undergoing a tech revolution.
It is about applying digital technology to deliver a new form of learning architecture. An architecture that harnesses the social reach of the internet, which delivers personalized learning and training that can automatically adjust to an individual’s learning competence and which uses big data analysis to understand the most effective ways for learners to progress.
In changing the traditional architecture of education, EdTech has the power to create efficiencies, cut costs and enable new levels of standardization and democratized access.
It is set to transform the future of how education is resourced, taught, consumed and, ultimately, the results that it can then yield – both for the individual and for society as we continue to build the knowledge economy.
What are the benefits gained by your users from your online tutoring services?
eTutorWorld is a leading EdTech company providing world-class online tutoring services for K-12 and Test Prep. Personalized LIVE online 1-to-1 tutoring is provided in English, Math and Science for grades 3 to 12. Tutoring services and worksheets are also provided for various test preps such as SCAT, SAT, PSAT, ACT etc.
Our users who take our tutoring services or purchase our content, gain the following:
- Personalized 1-to-1 LIVE online tutoring
- Expert qualified and certified teachers
- Learning by Design teaching pedagogy. The teaching plan is customized for each student as per student’s needs and learning abilities
- Holistic learning of concepts and scoring better grades/marks
- Practice worksheets after every session
Considering the necessity of adapting to the volatile technological disruptions and/or development of cutting-edge solutions, how does your company sustain its competency in the EdTech market?
Sustaining the competency of eTutorWorld in this competitive market is not easy. We follow a very methodical 3-step process to adapt to technological disruptions:
- Understand: As a first step, our team always keeps abreast with the latest tech disruptions. It is important to understand them in detail.
- Evaluate: This is a critical step, as not all technological disruptions would be applicable for our industry and specifically out company. So, we only pick the ones that are relevant.
- Implement: Based on the relevant technologies, we implement them in a phased manner.
What obstacles and/or limitation do you face while growing, sustaining or retaining your clientele?
Any company that says it does not face any obstacles in acquiring customers has either saturated their market or is not telling the truth. We at eTutorWorld also face many obstacles in acquiring and retaining our customers.
Some of them are shared here:
- Supply vs Demand: There is always a question on the right balance between supply and demand. When demand exceeds supply, you can lose customers and when it is other way round, it leads to underutilization of supply. In our case also, we do face the same challenge.
- Pricing: The pricing of our services is one of the most affordable in the industry. But the critical aspect is to maintain high quality of tutoring services at affordable rates. We have been able to solve this challenge well.
- Marketing Spend: We are always presented with the challenge of right marketing spend. For marketing, no budget is enough as there is always scope to increase the budget to acquire/retain customers.
One of the challenges that hinders a company’s growth is to acquire the right talent. In a growing company like ours, there is always a need for hiring top-class talent but at a reasonable budget. With a sector like EdTech that has several companies with different kind of services, it is a challenge to hire employees, especially tutors, who have great knowledge and are good with online medium of teaching.
What does the future hold for your organization in terms of internal as well as holistic development?
The future of eTutorWorld looks very bright with the tutoring services growing across the globe. We are looking to come up with multiple ideas on expansion. There will be new offerings and services around our tutoring and content sale that would be launched in this and next financial year. This would be combined with geographic expansion to multiple countries across the globe.
We are also looking to expand our team by hiring more tutors for K12 and Test prep across subjects. This is required as the new academic session 2019-20 is starting and we are expecting a surge in demand.
You will also see some technological changes from our end in terms of our platform.
So overall, it is a very exciting time ahead for eTutorWorld and we look forward to following our mantra of affordable quality tutoring for everyone. No student should be left behind.
About the Leader
Mukul Agrawal is the Co-Founder and CEO of Etutorworld. Mukul graduated in Mechanical Engineering from MS University Baroda and MBA from IIM Calcutta. He has 30+ years of experience in global technology companies. He has worked, lived and traveled extensively in Asia, Europe and USA.
Prior to Etutorworld, Mukul was Unisys India’s Country Manager and Managing Director. Besides eTutorWorld, Mukul is interested in fostering entrepreneurship and also mentors several education startups.
At eTutorWorld, Mukul has been instrumental in conceptualizing and developing an innovative online tutoring platform which serves as the technology backbone for company’s tutoring operations. Mukul is also responsible for setting up the company’s digital, search and social media marketing initiatives and they have become the primary marketing channels for the company. The google search campaigns were fine-tuned by him to successfully attract relevant website customers and convert them to sales, at an acceptable cost.
Visit www.etutorworld.com for more information.