DocDoc: Transforming Healthcare through Unique Services

Cole Sirucek | Co-Founder & CEO | DocDoc- Insights Success

Asia’s healthcare scene is rapidly evolving and so are the companies that take up the responsibility of tackling challenges in this sector. Today’s consumers do not want to be sold healthcare. Instead, they want to be empowered with information, so that in a competitive marketplace, they can choose the most suitable care. They expect this help from their insurance providers and their employers.

DocDoc is a patient empowerment company which provides just this type of service. DocDoc does this by collecting hundreds of data points for each doctor in their network and then categorizing that information in ways that are both medically relevant and easy for patients to understand. “At DocDoc, we are focused on collecting relevant data no one else in the industry has and then aggregating that data in ways that support patients to make informed medical decisions,” says DocDoc’s Co-Founder and President Grace Park. “We are not a doctor ranking service. We more closely resemble a dating service that uses deep expertise in clinical informatics, artificial intelligence, and healthcare quality assessment to deliver simple yet powerful patient to doctor matching solutions.”  DocDoc partners with insurance companies and employers who want to provide quality doctor discovery services to their policyholders or employees.  With DocDoc’s online and offline services provided by a centre of medically trained professionals, prospective patients now have the needed support to make data-informed decisions.

The mission of empowering patients originated from a personal experience of the co-founders with their daughter. This experience involved navigating through the medical maze and finding a suitable doctor for a live liver transplant surgery for their eight-month old daughter as the recipient and Cole as the organ donor. The numerous obstacles they faced in finding relevant data made them realize the limitations of the healthcare industry in terms of customer service and the profound need to help empower patients to make more informed doctor discovery decisions.

The Aspirational Team at DocDoc

The team which the co-founders of DocDoc have assembled over the years is unique in the Asian healthcare landscape in terms of their breadth and depth of expertise in the sector.

Co-Founder & CEO, Cole Sirucek is an investor and entrepreneur with over 17 years of experience founding, investing in and supporting entrepreneurial ventures. Cole spent seven years making investments on behalf of Temasek Holdings before co-founding DocDoc. He graduated with dual graduate degrees from Massachusetts Institute of Technology, Sloan School of Management, Master of Business Administration, and Harvard’s Kennedy School of Government, Master in Public Administration.

Co-Founder & President, Grace Park brings with her 19 years of leadership experience, 13 of which were spent in international healthcare in large corporations, Medtronic and Bristol-Myers Squibb. Grace comes from a military background where she served as a Captain at the Pentagon after graduating with honors from the United States Military Academy at West Point. She holds an Master of Business Administration from Harvard Business School and a Master in Public Administration from Harvard’s Kennedy School of Government.

Executive Chairman, Dan Riskin is a physician certified in four specialties, an entrepreneur and a professor. He has previously held positions as Founder and CEO of Health Fidelity and Entrepreneur in Residence at Mohr Davidow Ventures. He served in the Obama Campaign Health Advisory Committee and his contributions in data-driven healthcare have been featured in Forbes, The Wall Street Journal, and other leading media. Dan received his medical training from Stanford University and University of California, Los Angeles and has a Master of Business Administration from the Massachusetts Institute of Technology, Sloan School of Management.

Country Head Indonesia, Dr Ari Widodo has over 18 years of experience in the healthcare industry where he developed an impressive track record in stimulating sustainable business growth outcomes. He has previously served as the Deputy Medical Director of International SOS Indonesia, a leading medical and travel security risk company that provides emergency assistance and healthcare management services to corporate entities and insurance companies. He has received his medical training from University of Sumatera Utara, Indonesia.

Awards, Achievements and Recognitions

DocDoc has consistently received many recognitions to include ‘most innovative startups in healthcare industry,’ ‘icons of healthcare,’ hottest startups to watch out for,’ and DocDoc was recently recognized as one of ‘Asia’s 100 greatest brands in 2017’ by PricewaterhouseCoopers among many other recognitions. However, the biggest achievement for DocDoc is the prodigious amount of feedback they receive from patients who have deeply benefitted from DocDoc’s service.

Working for such a meaningful cause also generates a sense of pride among the employees. “When we hear these stories, we truly feel proud to be making a positive difference in patients’ lives and that’s what keeps us going,” Cole asserts.

Effectively Tackling Difficulties to Lead Healthcare

With decades of experience in healthcare, the management team at DocDoc was aware of several issues which a new company commonly faces such as building a great team, raising necessary funds and distributing the product or service to the market. In addition, they were challenged to define quality in healthcare in terms that were both relevant to the patients and at the same time withstand the rigors of scrutiny at the most demanding levels.

Today, DocDoc has grown to a network with over 23,000 doctors across Asia and has helped millions of patients to find the right medical care.

The road to success and looking ahead

As a leading company, DocDoc simply refuses to lose and this is what has made all the difference. The founding members of DocDoc recognized the value of a great team early in their tenure. Cole and Grace went on to build a team based on a culture of meritocracy and transparency.

Moving forward, DocDoc aims to leverage the platform to expand access to quality healthcare and to reduce medical complications rates through data-informed decisions. “Healthcare is an industry where each moment can make a difference between life and death. We want to empower each patient at such critical moments so that they can make the best decision for themselves and for their loved ones.”

Source :-The 30 Crazy Fastest Growing Companies 2017

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