Taking into consideration, the drive to ceaselessly transform the ever-evolving IT ecosystem, formulation of strategies, possession of reformative and compassionate entrepreneurship qualities and a profound knack for innovation, Dirk De Meirsman has been recognized as one of the most influential entrepreneurs.
Dirk is the founder of Nubera, a people focused IT and automation solutions company, which believes that IT organizations are missing out on business opportunities by spending too much time on manual and repetitive jobs.
In an interview with Insights Success, Dirk shares his insights behind a rewarding voyage as an entrepreneur. This acknowledged industry leader has driven his company’s product offerings to a global scale with his innovative management expertise.
Below are highlights from the interview conducted between Dirk and Insights Success:
Give a brief overview of your background as an entrepreneur.
Born to virtualization in 2004, I’ve helped to build the business for VMware in the Benelux. My constant drive to question the status quo and make things better through IT, led me to move on and found Nubera. The vision was – and still is – Any IT service, any platform, Single Click.
How do you diversify your organization’s offerings to appeal to the target audience?
We at Nubera, enable IT organizations to be more innovative, flexible and cost efficient through automation. Our focus is to solve our customers’ greatest inhibitor of successfully supporting the digital transformation at the infrastructure operations level and we prefer to co-create a new architecture with them.
We look at IT Automation holistically and help our customers from a traditional way of working to an automated way of working. Our biggest appeal to any IT organization is our Automation craftsmanship. The latest addition to our solution portfolio is Automated Managed Services and it’s an alternative to often cumbersome classic managed services or downright outsourcing.
We believe any organizations’ architecture should allow right-sourcing services instead of outsourcing your flexibility.
Describe some of the vital attributes that every entrepreneur should possess.
Build a team that can fulfill the mission of your company without you. You’re not good at everything, empower others and hold them accountable. Your job is to support and serve your people to perform at their best. Deal with critical decisions head-on and stick to facts not opinions. Listen always, talk sometimes and when you do, be authentic. People will jump ship, that doesn’t mean you should change where your ship is headed, but it might indicate that you should better communicate where your ship is headed.
How do you strategize your game plans to tackle competition in the market?
The key is focus! We don’t necessarily look at competition; we look to identify the needs of our niche. Picking and identifying the right solution portfolio for the right audience. Although we appeal to all industries across all geographies, we have a sweet spot with those organizations that have already – or are about to implement – a DevOps culture and look to automate and get to Infrastructure as Code.
What were the primal challenges and roadblocks you faced during the initial phase of your career as an entrepreneur?
Everybody is willing to advice you on the risks of everything, but you have to see the reward. At first you realize you know a lot about only a little spectrum of doing business. Juggling priorities between fine-tuning your vision, solution, finding people to walk with you and funding it all is downright difficult and exhausting. The trick is to start looking at your company from the outside and things become less cloudy. Seek for advice, but understand that no adviser, coach or consultant is going to do it for you. They can only help you with knowledge and perspective.
Where do you see yourself in the near future and what are your future goals?
Basically everything in the world is a system and in the near term I’m focused to design the systems to scale the Nubera business.
What is your advice for budding and emerging entrepreneurs?
Get up one more time than you fall, because building a business is a marathon not a sprint.
Through this interview, we hope to have achieved a precise, upfront and an unambiguous delivery of Dirk’s as well as Nubera’s objectives, accomplishments, vision and an unfaltering advocacy of innovation. We also hope, through this interview, to have inspired the future generation of aspiring entrepreneurs and business leaders.