The manufacturing sector—across countries—took a severe blow from the economic impact of the COVID-19 pandemic. Companies that pivoted to devising survival strategies triumphed this adversity exceptionally.
Adversity or not, such companies encompass the potential to change paradigms and industry landscapes altogether through their innate inclination towards innovation and their drive to achieve business excellence.
One company that evidently exhibits such characteristics is Creation Technologies, an award-winning global Electronics Manufacturing Services provider headquartered in Boston, MA.
From design to manufacturing and logistics services, Creation Technologies provides global, customized, and scalable solutions for customers requiring a focused and responsive design and manufacturing partner for medium-volume, complex electronic products. “Our priority is not to win a customer order, but to connect with the right customers and form lifetime partnerships,” says Todd Baggett, the Chief Commercial Officer.
Creation Technologies provides a considerable level of customer support and service for OEM customers in the Aerospace & Defense, Medical, and Tech Industrial markets. The company specializes in low to mid-volume production and high complexity in a way that its competitors struggle to match.
Sharing his opinion on the impact of the current pandemic on the manufacturing business, Todd says, “The pandemic has created a great deal of uncertainty for manufacturers, with dramatic swings in customer demand for products, both up and down. Supply chain issues for raw materials and components have further compounded the challenges. Most important of all however, has been the work required to ensure the health and safety of our employees.”
Talking about how Creation Technologies overcame the challenges imposed by the pandemic, Todd explains, “Given the nature of our products, we are deemed as essential manufacturing services, which requires our employees to come to our facilities every day during the pandemic. We implemented strict protocols regarding masks, social distancing, sanitization, etc. We are proud to say that we had little, if any workplace transmission of the COVID virus.”
Light of Guidance
We asked Todd for his views on the importance of aligning one’s business with the latest technological developments to which he said, “It is critical to stay apprised of and on the leading edge of manufacturing technology. Customers expect continuous improvement in productivity and quality, and the latest manufacturing equipment and software solutions are big enablers on this journey.”
In his advice to the aspiring entrepreneurs who wish to venture into the manufacturing space, Todd suggests, “Avoid trying to be ‘everything to everybody’ and start with a clear focus of the types of customers you want to serve and your specific positioning within your desired markets. Creation Technologies has been in business very successfully for over 30 years. One of our keys to success is focused customer targeting and selection, based on our company’s value proposition.”
Towards New Horizons
Creation Technologies focuses on high complexity, low to mid volume electronics manufacturing, which the company estimates to be a $15B market in North America.
Today, Creation Technologies enjoys a 5% share in that market space, thus it has plenty of market share to be harvested within its targeted segments.
“We will remain laser-focused on serving our customers in this segment better than our competition. With that focus, we plan to exceed $1B in revenue within the next 5 years,” Todd concludes.
Todd Baggett is the Chief Commercial Officer for Creation and has been with the company for 6 years. Todd has been in the electronics manufacturing services business for over 20 years and brings to Creation Technologies, a strong focus on customer satisfaction and partnership growth.
“Always Exceeding Expectations –
Thank you for having delivered what you said you would when you said you would. We get excellent on-time delivery, and quality is still beyond and above expectations. Many thanks to the team. We really can’t ask for more. Creation is always on top of everything, and always exceeding expectations.” – Director of Production, Defense OEM Specializing in Communications and Emergency Response Systems
“Accomplish Your Goals with a True Partner –
Creation works with you as a true partner. When sudden demands arise, Creation offers solutions to help meet your needs. They are professional, accurate, intelligent and always willing to work creatively toward accomplishing your goals.” – Director of Materials, Industrial Controls OEM Specializing in Automatic Test Equipment
“Creation’s level of expertise in manufacturing and quality systems is first rate. They are wonderful people to work with from the assembly personnel to the team engineers, our Customer-Focused Team Leader to the plant manager and executive management. Everyone has been very flexible in working with our company as we navigate these changing times.” – Chief Science Officer, Medical Device OEM Specializing in Dental Diagnostics
“You’ll Never Hear ‘It Can’t Be Done –
The quality of work done is outstanding. The Creation team’s knowledge of our business gives me the confidence that the industry will not make a change without action being taken, i.e., ROHS compliance. The communication between our company and the Creation team is the best I have ever had. This communication allows for honest and open discussions, which provides a sense of security rarely seen in the workplace.” – Operations Manager, Enterprise Telecommunications OEM
“A Flexible and Proactive Partner –
Creation is, by far, the most flexible and accommodating contract manager I’ve ever worked with. Whenever I have an issue that needs to be resolved, Creation bends over backward to help resolve it.” – Operations Manager, Multinational Computing OEM
“A Team that Understands Your Business –
Creation Technologies is responsive to our dynamic environment and ever-changing needs. They produce exceptional quality and have team members who understand our business and work well with our own teams.” – Program Manager, Transportation OEM, Vehicle and Equipment Data Solutions Division
“An Excellent Team to Work with –
Overall, the Creation team is technically very strong, making good recommendations to improve manufacturability. They keep us informed about material availability issues and they have been flexible in accommodating our changes. They are an excellent team of people to work with.” – Hardware Manager, Oil & Gas OEM, Specializing in Instrumentation & Data Acquisition Systems