With the advent of the internet, many pre-existing notions of business-customer relationships and interactions have gone out the window. Traditional advertising channels such as TV and newspapers are facing a decline, and consumers are flocking towards the interactive, social, and rewarding entertainment options of the digital world.
One popular example of this is the “Angry Birds” mobile app, which had an average 80 million monthly active users to its name in 2017. On a similar note, mobile gamers spend an average of about 2 hours every day playing games on their handheld devices. Hence, it is imperative for businesses to welcome the digital consumer quickly by learning to speak their language.
Contest Factory’s innovative gamification platforms promise to solve this challenge. The company uses time-tested and gratifying gaming concepts like Sweepstakes, Instant Win Games, and UGC Contests to provide premium publicity to brands and makes them an inseparable part of the joyful experience of millions of consumers in the digital world.
A Key Pillar of the Rising World
As mentioned earlier, marketing and advertising is changing quickly. On one hand, it has become more difficult for marketers to enter the advertising space as the conversations happening online are social.
On the other hand, the online medium is creating a level-playing field for all different sized companies by significantly lowering the cost of advertising compared to traditional mediums such as TV and newspapers. Hence, the new world of branding, advertising and marketing can be challenging as well as provide abundant opportunities with the right direction.
Contest Factory is a pillar of strength for businesses and advertisers alike in the rising digital world because it is the right comprehensive solution for all their needs. It is a one-stop-solution firmly rooted in a well thought out and reliable method of successful promotion.
In order to help its clients achieve the goal of successful promotions, the company provides a wide variety of products and services, such as strategy, creative design, custom development, legally compliant official rules with client indemnification, prize procurement, and prize fulfillment. The company provides its clients with over 20 different gamification choices including sweepstakes, trivia, user generated contests, and many more. Additionally, using the promotional strategy of the company, brands can integrate their online campaigns seamlessly with their offline marketing campaigns.
A Never-ending Path of Innovation and Progress
Innovation is the key when it comes to staying ahead of consumers and competitors today, and the foundation of Contest Factory is built on the very idea of innovation, talent and achievement.
The company was founded in 2000 by Dr. Iman Foroutan, the Founder and CEO. During its initial phase, the company launched the first ever professional online talent contest. Its signature platform, MakeAstar.com, connected the brightest music talent with the most eager and receptive ears from around the world.
The creation of this platform and the experience of connecting talent with demand and advanced technical platforms allowed the company to see a bigger picture where online contests and voting for User Generated Content (UGC) had several important applications for other industries as well. The launch and operation of MakeAstar.com provided many useful lessons to build a solid foundation for Contest Factory.
Today, the company is firmly committed to the ideals of delivering the highest level of client satisfaction through technological advancements and second-to-none customer service. This commitment to innovation has also successfully established it as a unique and leading gamification solution provider, with many patented systems and products.
An Experience to Remember
Instant gratification drives sales and spreads a word-of-mouth about brands. However, it is also important for brands to consider whether these targeted and focused campaigns affect their consumer experience over the long term. Contest Factory has a focused vision that enables it to engage consumers and retain their loyalty and trust for the long haul.
The company has been developing all types of online contests and promotions for the last 18 years. During these 18 years of operation, Contest Factory has implemented a simple method to stay ahead of the curve: building specifications to match the present and future needs of its clients.
Although developing new technologies and constantly innovating is time-consuming and costly, Dr. Foroutan’s leadership provides a special edge to the company. Dr. Foroutan was a principal consultant within the Defense and Information Systems industries, providing advice to the United States Air Force and Navy. Additionally, he has made significant contributions to the area of Pattern Recognition and Computer Vision.
It is his expertise in leadership and the dedication of his team that has made Contest Factory a top-notch gamification platform, attracting consumers and engaging them on a continuous manner. Due to their combined efforts, Contest Factory continues to receive admiration and appreciation from its clients, who keep returning to the company to avail new products, features and services to take their promotions to the next level. Overall, Contest Factory is not just a one-stop solution to meet all marketing objectives but according to the testimonials of its clients, working with the company is a very pleasant experience to remember.