YouTube is one of the most comfortable social platforms to express yourself. It offers well-established options for uploading, editing, maintaining, and promoting your content, as well as having good terms for communicating with your viewers on YouTube. Using specific partnership programs and donations, YouTubers can have a fine profit too. But unfortunately, not everyone is destined to become a YouTube sensation, known worldwide. However, it is still worth a try, because the platform is huge, and it is possible to find your niche. To reach success on YouTube as a creator, one should remember a few useful tips and effective techniques.
STAY TRUE TO YOURSELF
It is impossible to create something interesting and unique if you don’t have a passion for it. Sincere and enthusiastic manner of exposing your content is very attractive to users. Besides, being passionate about your topic is a sign of your professionalism and competence, which is quite a bonus for your viewers. Blogging in such a manner is also engaging, so it will bring you good rates without additional efforts. After all, you will be doing what you love.
Trying to ride the most popular trends without being really interested in them, is not a way to go. Very soon your inconvenience will be pointed out to you in the comment section, and you will meet nothing but disappointment from your fans. Of course, it is not a given, and you must try new things (that is just good for your health), but you must make sure that your reactions and behavior are genuine.
CREATE PERSONAL BRAND
The rules for making a good sale are perfectly applied to blogging. After you have defined the topic of your channel, comes the time to think of ways you will use to express yourself. There are some points that you have to check for creating an outstanding personal brand:
- Manners. Speech and behavior are important for online life as much as for real. These things are helping to build relationships with your audience.
- Background. Unless you are a travel blogger, the place you are filming your videos at is a huge deal breaker. An untidy room with bad lighting will kill the interest of your blog for many people, as nowadays users are more picky and attentive to aesthetics. But your filming place also has to reflect your personality and the topic of your blog.
- Style. Many popular YouTubers use specific clothes as a part of their branding strategy and to highlight their persona through wearing something unusual. Some of them collect pieces like hats or shoes.
In other words, personal branding is a complex of things that distinguish your channel from others from the same niche. Think hard about why people should pay attention to you and what are the most interesting features of your personality that you are ready to expose.
KNOW YOUR PEOPLE
YouTube is really huge. And also being the second biggest search engine on the internet, it accumulates enormous diversity of users. To make your channel successful, you must understand who digs your content. Knowing your target audience means you will be able to produce your videos using a better SEO, thus increasing your visibility and recognition on the platform. The key metrics that you have to know about your average viewer are:
- Approximate schedule and time spent online
Some of these statistics are easily accessible and some require research. But the first thing you should do is just imagine yourself as your potential viewer, so you can narrow down your search field.
Scheduling is essential for bloggers on any platform. Users like consistency – this is one of the main triggers that drives them into hitting the subscription button. So, you must have your videos planned out, and the longer time is the better.
Knowing what you must shoot for the next months, or even a year is a good way to organize your work and leisure, especially if you have another job. While you are scheduling, you can also come up with fresh ideas for your content. In these terms, categorizing your videos into series is a perfect choice – given the high quality of the content, you will secure the stable flow of views to your upcoming videos, and when you see how much time and resources you have saved up, you can produce something new to try out.
AGAIN ABOUT THE STYLE
If you want to become a well-known YouTuber, you should understand that there is a huge chunk of work with video editing, montage, and style. The most common style chosen by lots of entrepreneurs is a face-to-camera format. In order to impress your audience the least things that you must think through are:
- Good lighting. Nowadays the market offers solutions for different budgets, so you shouldn’t leave this issue to a later phase of your growth. Besides, having a fine-tuned lighting helps to hide blemishes on your skin, if there is such a need.
- Gear investments. Having a cool expensive camera is not what defines success. But it helps to keep your content relevant for users high demands due to the variety of videos dedicated to your niche.
- Editing and montage skills. Some people appear to be naturals at filming. But even if this is your true talent, you still should visit some basic classes, just to keep up with the tendencies and new technologies.
- Graphics and branding. Beside yourself being a mascot for your channel, it is good to have an established design marks, that will help users to recognize your content. This statement includes specific thumbnails, channel colors and logo, specific font, maybe a greeting, and basically anything that you like. Remember that your branding has to be somewhat corresponding to the topic of your channel. To find inspiration, just look through profiles of popular YouTubers.
YouTube is not just a video hosting, but an enormous social network. Thus it is required to keep up your connection with the audience in order to reach success. Cutting out the social component, you will have your ratings dropped down, and eventually, your channel will die out. So, prepare yourself for a big chat! There are many ways to communicate with your audience.
First of all, include the discussion element in your videos. You can set the topic, and then duplicate it in your video description and pinned comment.
Secondly, reply, reply, and reply. The more you will involve yourself in talking with the commentators, the better will be the rate you get. People love feeling involved, and exchanging thoughts and experiences will work well for your bonding. After all, this is a good possibility to find new friends.
Self-improvement is very important for your blogging. Your ultimate goal is pushing the limits of your content production and releasing to the maximum, and to do that, you have to be developing too.
- Track the latest trends of the industry you are in.
- Improve your shooting/editing skills.
- Analyze the development of the platform.
- Monitor what your competitors are doing.
- Follow major influencers.
- Explore SEO and implement it to your channel
TAKE REST AND SEEK INSPIRATION
To remain interesting to your followers, you shouldn’t be worn out. Burnout happens to many artists and bloggers, and it can seriously affect your production and growth. To avoid the fatigue and anxiety, you should always spare time for your rest and personal activities. Don’t forget that beside online, there is a real-life to live. Meet your friends and family, go on vacation, take a break from production and delegate your duties, if there is such a possibility. For example, you can hire an administrator, who will take care of your channel functioning and do the analytics.
There is no recipe that grants you becoming the next YouTube sensation. But use these tips from above to increase your chances for success!