When it comes to marketing in any business, it is considered the most central communication element. If carried out with proper strategic perspective and operational role, marketing can boost business to the peak. Implementing such effective methodologies is Claire Bretzke.
As the Vice President of Global Marketing at Ruby Has Fulfillment, Claire has nurtured a collaborative culture to utilize various marketing aspects to inform and integrate with suppliers on every level.
Insights Success caught up with Claire in its search to find “The 10 Most Influential Women in Supply Chain.” We talked with her to gain in-depth knowledge about extensive expertise spread across multiple aspects of marketing.
Below are the highlights of the interview.
Brief our audience about your journey as a business leader until your current position at Ruby Has Fulfillment. What challenges have you had to overcome to reach where you are today?
I worked for several different ecommerce startups in marketing and design roles before joining the Ruby Has team and these startups weren’t always successful. It takes a lot of insight, courage, persistence, and a certain amount of luck to grow a business, especially through multiple recessions and a pandemic. I am here because of my experience in ecommerce, but also because of the people I met along the way who believed in me and helped me become the person I am today.
Tell us something more about your company and its mission and vision.
Ruby Has Fulfillment is the vision of its founder, Rafael Zakinov. He started the business with one warehouse in New York, and we’re now expanding internationally. But as we grow, we’re working hard not to lose what makes us unique, which is our collaborative approach to working with our ecommerce brands and giving them what they need to grow.
Enlighten us on how you have made an impact in the Logistics & Supply Chain niche through your expertise in the market?
I would say I’ve made a difference by using the marketing channels I have to reach new clients in unconventional ways. Logistics and supply chain companies have been around for centuries, but they haven’t always put a lot of thought into their brand. We’ve established Ruby Has as a thought leader in the industry by creating content that potential clients want to watch, read, and click on. Using our expertise to host webinars, develop helpful content, get news coverage and build partnerships with other leading companies in the industry has helped us grow at an astonishing rate over the last few years.
Describe in detail the values and the work culture that drives your organization.
I mentioned the collaborative approach that Ruby Has Fulfillment has taken in working with our clients, and I think that shows the type of organization we are. It’s not our way or the highway; it’s identifying solutions in ways that make the most sense for your business. We are all in this to help our clients grow.
Undeniably, technology is playing a significant role in almost every sector. How are you leveraging technological advancements to make your solutions resourceful?
Ruby Has is committed to investing in technology, robotics, and automation as long as it makes sense for our clients. If it isn’t going to help our clients grow, we don’t do it. It’s as simple as that. It makes my job as marketing VP easier to be able to say that Ruby Has is a technological leader and that we are committed to investing in technology.
If given a chance, what change would you like to bring in the Inventory Storage & Management industry?
I would like to see Inventory Storage & Management companies put more of an emphasis on listening to their clients, engaging with them, and encouraging them to engage with their end customers to learn from them. In an effort to streamline pick and pack services, there has been a one-size-fits-all approach in the past, but rising ecommerce brands didn’t get where they are by acting like everyone else. We can learn as much from them as they learn from us.
What, according to you, could be the next big change in the Supply Chain industry? How is your company preparing to be a part of that change?
The way I see it, Ruby Has, and other fulfillment companies like ours are making it easy for brands to open new sales channels, so they’re no longer dependent on one channel, whether that’s brick and mortar stores, wholesale, Amazon, other retail marketplaces or direct-to-consumer. I don’t know what the next big thing will be, but I’m sure Ruby Has will be one of the first to bring it to our clients.
Where do you envision yourself to be in the long run, and what are your future goals for Ruby Has Fulfillment?
I love helping brands grow. My goal for Ruby Has is to continue to grow its presence as a global brand that is known for caring for our clients and making ecommerce fulfillment easier. That goes for U.S. companies selling overseas, as well as overseas brands hoping to break into the U.S. market.
What would be your advice to budding entrepreneurs who aspire to venture into the Supply Chain sector?
I would say there is plenty of room for new ideas and new people in this industry. It is rapidly growing, and there will always be a need for moving things around. The methods may change but that’s what makes it exciting.
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