When one conquers the battle with the inner self, there is nothing in the outer world one cannot achieve. Such is the story of Cassie Samons, who fought her battle against addiction and has become one of the renowned names in the real estate industry.
When Insights Success came across Cassie, we were intrigued by her journey; we caught up with her and talked about how she has become the top 1% agent in the niche as the Realtor at JPAR Real Estate.
Below are the highlights of the interview:
Briefly describe your professional journey up until now.
I am the daughter of a custom home builder and entrepreneur. I always watched him sell houses, so I came by it naturally. I understand the entire construction process and know how to fix things or point out homes’ flaws. I was licensed at 25 years of age. I am now 42. 2021 I was sales volume team of the year, Transaction team of the year, and Listing Agent of the year for my entire brokerage. Not only do I sell Real Estate, but I built my first home in 2021 and have 2 I am currently working on. I am Top 1% of all agents in my brokerage. There are currently more than 4000.
What challenges did you face along the way?
I am an addict and fought to get clean. I have 12 years of clean and sober on June 9, 2010. That was the biggest challenge. Everything else is relatively easy, even in tough markets. Once I conquered my struggles, that resulted in the success of my business.
What significant impact have you brought to the real estate industry?
I have impacted hundreds of people who are my clients. I pride myself on integrity and always doing what is best for my clients. I also have helped several addicts find treatment and help pay for it. I have been blessed, and I choose to bless people every chance I get. I am currently writing a book about my life. The struggles and victories. Any proceeds from the book will help addicts pay for treatment.
Tell us about JP and Associates and its foundation pillar.
JPAR – Real Estate is founded on three fundamental values:
Integrity in all we go (a solid code of ethics that every associate agrees to) Productivity (the only metric respected in our industry is per person productivity)
Productivity (the only metric respected in our industry is per person productivity)
Service Heart (what good does it do to make money if we do not give back)
Jpar is hyper-focused on creating a community of associates that mentor and empower each other to build their businesses and make an impact in their communities.
How do JPAR Real Estate promote workforce flexibility, and what is your role in it?
Our CEO and President Mark Johnson believe there is no one size that fits all and has created an environment where each associate’s unique skill and talents can be highlighted and leveraged in the marketplace. For example, we provide about 110 office spaces for those agents that need a value office away from their homes, while we also empower those associates that feel they serve the consumer best from a home office.
By providing tools like JPAR Sure Sale, our associates have the flexibility to be a CONSULTANT vs. a salesperson. JPAR Sure Sale is key to delivering the right experience for every consumer. Homeowners can sell their homes traditionally, as most choose to do. Or they can swap their current home for a new one — just as easy as they swap a car. Or they can get an iBuyer offer.
What is your take on technology’s importance, and how are you leveraging it?
I don’t leverage technology very well. My husband is also an agent, and he handles all of the technical stuff. I build strong relationships and am focused on being of service to anyone in my community. I am the go-to agent in my hometown.
What will be the next significant change in the real estate industry, and how are you preparing for it?
The shortage in housing is making a huge impact on people. I just purchased 20 acres I am subdividing and building houses on. Doing my part in the housing shortage.
What are your goals in the upcoming future?
My goals for 2022 are to sell 50MM in Real Estate and build more homes that I can sell.
What advice would you like to give the next generation of aspiring business leaders?
Stick with it no matter what, and always put God first.
