InsightsSuccess
Subscribe Now!
Get A Chance To Feature In Magazine By Submitting Your Interview Today!
No Result
View All Result
InsightsSuccess
  • Home
  • Industry Insider
  • Magazine
  • Franchises
  • Blog
  • Conferences
No Result
View All Result
InsightsSuccess
No Result
View All Result

Can you use digital marketing solutions for a traditional brick-and-mortar business?

digital marketing solutions for a traditional brick-and-mortar business

When you think of digital marketing you think of a strong social media presence, Facebook and Instagram ad campaigns and SEO driven traffic to a top-tier website, and effective email campaigns to lists of 10,000+ subscribers generating orders for a new, dynamic, e-commerce business.

What doesn’t spring to mind is a more traditional business, essentially local rather than digital, established for many years with a strong local customer base. In reality, though, the same tactics that brought the traffic, leads, and sales to the e-commerce business will also help the local business in two traditional areas that increase profits (more on that in a minute).

A different approach

There are, however, a few differences in how a digital marketing agency could approach the two different types of businesses’ needs. Clearly, the strategy for a large web-based business is well-known and will start with an initial response to a social media post or ad.

Once some form of contact is established, via a follow, subscribe or submission of details, the contact is then exposed to a series of content resources in various targeted media to build a positive association and make a sale.

More established businesses will usually have a customer base that they already have a relationship with, but probably only have limited contact with that base via digital means. With the accelerated growth of online purchasing, a local business needs to increase that level of contact and then expand it to create new customers.

Global or Local?

Whereas an e-commerce business is designed to work countrywide or worldwide, a local business might have some restrictions based on the business type. For instance, a company in Coventry that sells soap bars can easily transfer their business to a more global scale.

However, the window cleaner or roofer in the next building would need a more local targeted approach and would have to be restricted to digital marketing in the Coventry area. This would also be true for any business where the customer needs to be physically present for the transaction to take place, like a barber or nail bar.

Digital Marketing Agency

Once the digital marketing agency has set about re-creating the relationship the local business has with its customers on digital platforms like Facebook, Twitter, and Instagram, it can use the 24/7 nature of those platforms to present offers to customer more frequently (or in a more timely manner) than could be done on the traditional 9-5 basis.

This will allow the business to create more revenue by selling to that customer more frequently (ie the local bakery/sandwich shop posting a picture of a bacon sandwich or similar every morning) instead of previously when the customer is ‘reminded’ about the bakery as they happen to be driving past on the way to a job.

This exposure also allows them to showcase new and more expensive products to the same customer without having to get them to ‘happen’ past again. Strategies like these have proved very effective for many local businesses who have engaged digital marketing companies to run targeted campaigns for them.

Previous Post

6 Simple Strategies That Can Help Grow Your Investment Trading Portfolio

Next Post

WiC Digital Summit 2021: The Industry Leading Platform for Economic Access and Collective Power

Next Post

WiC Digital Summit 2021: The Industry Leading Platform for Economic Access and Collective Power

Recent News

After Indian Ministers Fail to Persuade Musk to Incorporate His Tesla Business in India, Musk Has Shifted His Focus to Indonesia
Recent News

After Indian Ministers Fail to Persuade Musk to Incorporate His Tesla Business in India, Musk Has Shifted His Focus to Indonesia

Elon Musk, the CEO of Tesla and SpaceX, is slated to visit Indonesia in November as he wraps up operations...

Read more
Asian-Equities

Asian Equities Struggle Following Crippling China Statistics

Elon-Musk

Elon Musk’s Legal Issues Are Causing Tesla and Twitter Stock to Fall

Google-logo

300 European Publishers Sign Content Deals with Google

A-apple-smartphone

Under a New Digital Watchdog, the UK Is Pushing for Stricter Tech Regulations

Path Breakers

Hubstaff

Hubstaff: Time and Workforce Management at Your Fingertips Virtually

Evonence LLC – Expert Google Workspace Partner Across North America

Evonence LLC – Expert Google Workspace Partner Across North America

Booster Box – A Passionate International Performance Marketing Agency for PPC Advertising Campaigns

Booster Box – A Passionate International Performance Marketing Agency for PPC Advertising Campaigns

Gary Olson | CEO | GHO Group LLC

GHO Group LLC: Bringing Vision to Reality

Josh Usheroff | Co-Founder | Black Box Productions

Black Box Productions: Crafting Visually Engaging Stories

Insights Success is an archway that caters to Entrepreneurs’ quench of technology and business updates which are currently ruling the business world.
We are ceaselessly proving the best platform for leading companies, which aids indefinite progress while creating meaningful learning experiences for the visitors and invaluable brand awareness for the clients.

  • About Us
  • Advertise With Us
  • General Disclaimer
  • Terms & Condition
  • Privacy Policy
  • Subscribe
  • Contact Us

© Copyright 2022, InsightsSuccess | All Rights Reserved.

No Result
View All Result
  • Home
  • Industry Insider
  • Magazine
  • Franchises
  • Women In Business
  • Blog
  • Conferences
  • IT & Innovations
  • Leadership
  • Healthcare
  • Money
  • Startups

© Copyright 2022, InsightsSuccess | All Rights Reserved.