Dave Crist | President | Brother Mobile Solutions

In today’s environment, next-gen mobile technologies are more critical than ever for field service providers committed to improving the productivity of their technicians, meeting soaring customer expectations, and boosting their bottom line.

Brother is a premier global provider of mobile, industrial and office printing and labelling solutions with an over 100-year history of delivering highly durable, reliable products to consumers and businesses. In increasingly competitive markets, Brother differentiates itself with a true “at your side” lifecycle support mentality, exceptional out-of-box experience, innovative custom solutions capabilities, and a world-class service and warranty programs.

Brother Mobile Solutions (BMS), founded in 2008, is a wholly owned subsidiary of Brother International Corporation. From the get-go, BMS has been innovating to meeting the needs of field workforces and mobile enterprises with award-winning mobile, desktop and industrial printing solutions. The company’s unique suite of mobile printing and labelling solutions are engineered to serve the fast expanding ranks of mobile workers in industries spanning field service, retail, public safety, transportation & logistics and healthcare.

‘Intrapreneurial’ Approach Delivers Results 

“Since our inception, our approach has been ‘intrapreneurial’ – an entrepreneurial company within a larger corporation with the mantra to propel growth and innovation. Our team is extremely proud of the contribution we’ve made as we work collectively to solve the challenges our customers face,” said Brother Mobile Solutions President David Crist, who took the helm of at a time when the new company faced an expanding world of mobile workforce solutions, as well as increased fragmentation in its markets and fierce competition.

“Brother has always expected us to serve as an example for developing, implementing and scaling higher-growth business strategies,” he explained. “We’ve taken our innovation mandate seriously, extending it not only to products and solutions but also to the way we market, take care of customers, reengineer our business processes, and handle technical integration and support.” In fact, when it comes to workplace culture and values, Brother Mobile Solutions has always acted like a start-up, with a strong focus on collaboration and a sense of urgency about anticipating and addressing customer needs.

The Brother Mobile Solutions Difference 

Crist pointed out that a key ingredient of Brother Mobile Solutions’ success incubating a new business has been the infrastructure support Brother has provided – from human resources to legal to accounting – allowing the company to focus on product and services innovations and the development of ISV and channel partnerships.

Other invaluable drivers to Brother Mobile Solutions’ success include recruiting and retaining people with a discovery mindset, retaining people with a discovery mindset and customer value proposition approach.

Brother Mobile Solutions folks find it a natural fit to ensuring our solutions solve customer pain points and take a datadriven approach to vertical market expansion and product development. Brother Mobile Solutions takes deep pride in being always “at your side,” providing all the support and expertise needed to customize and implement the right solutions for customers’ specific applications and environments. The company sets itself apart by consistently delivering an exceptional “out of the box” experience, superb engineering and integration support, and world-class service.

Solutions Tailored to Field Services Needs

The organization is laser-focused on how to apply technology to solve business challenges and align with the changing needs of its customers. For field services providers, this means printers that are easy to deploy and easy for technicians to use. Brother Mobile Solutions’ full-page PocketJet 7 series and 4-inch format RuggedJet 4 series are ideally suited for onthe- go technicians who need to quickly print a broad range of invoices, receipts, instructions, special offers, and compliance documents. The wireless mobile printers are compact yet lightweight enough to be carried in a backpack or mounted in a vehicle. They’re also rugged enough to withstand the daily wear and tear of being tossed in trucks and subjected to harsh weather. And unlike inkjet printers, there’s no need to worry about running out of ink or toner, making a mess changing the ink or having the ink freeze in cold climates.

With these models, technicians can count on device compatibility that makes it fast, simple and seamless to print documents virtually anywhere, anytime, from virtually any smartphone, tablet or other device. The printers feature MFi, AirPrint® and/or Bluetooth® technology for all important connectivity and easy pairing that enables printing directly from devices without downloading or installing drivers.

Other advantages include fast print speeds, long battery life, wireless or USB-powered docking stations and a custom developed, cloud-based Mobile Deploy device management software app that enables remote configuration for faster, less costly deployment, integration and upgrades.

Committed to Helping Sharpen Your Competitive Edge 

Brother Mobile Solutions is committed to meeting the evolving needs of field services providers. With our deep technology expertise and focus on innovation, you can trust our mobile and desktop printing solutions to empower you to boost technician efficiency and productivity, improve the customer experience and increase your profitability. We consider that a win-win-win.

Quote: “At your side with smart printing and labelling solutions.”

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