Bob Gold & Associates: Building Businesses through Digital Engagement

Bob Gold & Associates: Building Businesses through Digital Engagement

Since its founding in 1997, Bob Gold & Associates has grown into one of the premier independent PR and Marketing agencies in the U.S., bringing strategies that engage audiences across all media platforms with compelling content. The agency specializes in entertainment technology. From tech innovators to content creators, clients depend on BG&A to drive measurable results.

The company’s track record of success is based on an intimate and constantly evolving understanding of how individuals perceive and engage with brands.

Clients know they’ll get more buzz for the budget with personalized attention, reliable counsel, a robust network of contacts, and impeccable tactical execution.

Bob Gold & Associates’ team of results-driven former journalists and communications experts transforms complex thoughts and insights into persuasive stories.

Clients enjoy a solid return on their investment. In fact, one of the cornerstones of their operations is guaranteed results. That means guaranteed story placements, interviews and much more. And these deliverables are written into the contract!

With 22 years of experience to bank on, the firm is adept at recognizing factors critical to a successful campaign before it begins and sets realistic and accurate expectations prior to any engagement. The company has enjoyed many honors and awards including Top 50 California PR Agencies by Los Angeles Business Journal, Top Content Marketing Companies by Clutch, and Top PR Firms in Los Angeles in O’Dwyer’s, among others.

As a co-founder of WIN PR Group, the company taps into a global network of partner high-tech PR firms for boots-on-the-ground support anywhere in the world.

Accomplished Leader 

Bob Gold has helped numerous companies and associations, from startups to Fortune 500 companies, launch, re-brand, and execute campaigns that are not just successful, but exceed expectations. He has helped raise millions of dollars for charity, mentored hundreds of students, and also authored a popular children’s book that his wife illustrated, called The Shiny Penny.

His career runs from handling publicity for the Academy Awards, to HBO and Fox Sports before he began the agency which quickly counted ESPN, Charter and Bravo as early clients In 2007, Bob was inducted as a Cable TV Pioneer, a prestigious achievement he shares with luminaries like Comcast’s Brian Roberts and CNN’s Ted Turner. Bob holds a Master’s degree in Communications Management from the Annenberg School of Communications at the University of Southern California, where he also sits on the Alumni Board of Directors.

Digital Engagement 

Bob Gold & Associates recently expanded its services to include digital marketing, digital & print advertising, website development, and meaningful social media marketing campaigns.

Its full-service marketing team develops everything from animated banners, sales videos, presentations, interactive web destinations and digital content. The integration of cutting-edge technology ensures each element can be tracked and its efficiency measured.

Best of all, the company executes across the most popular social media platforms, including Twitter, LinkedIn, Facebook and YouTube to directly reach millennials and Gen Z consumers.

A Very Different Place 

Headquartered in Redondo Beach’s Riviera Village, the company is just two blocks from the beach, and in close proximity to Los Angeles and the flourishing entertainment industry.

Today clients include Cisco, which counts on the firm for special events at international trade shows; Corning, to promote its Fiber Optics advances; Ooyala, one of the world’s premier digital video playout companies, Amazon Studios, and others. Clients literally stretch from the UK to China. One of the newest clients is the LIKE video app, which is among the fastest growing video editing apps in the world because it’s so much fun and easily shareable.

The staff is a tight-knit, collaborative group where everyone knows and likes each other. A frequent comment is how friendly everyone is. They work hard as a cohesive team to help clients succeed and grow. The company fosters an environment where employees are endlessly curious and fascinated by innovation.

Guaranteed Results 

The agency’s longstanding personal relationships with reporters, editors, publishers and analysts benefit its clients. They treat editors as partners in the content generation business.

Clients want to know what they are buying. The agency tells them in its contract what they can expect; and then works to exceed its promised deliverables as measured in coverage capture reports and its own exclusive S.M.A.R.T. Report – SMART: Specific Measurable Achievable Realistic Timely – for tracking KPIs. No other PR agency does this.

“Bob Gold & Associates is smart, proactive, and gets us in front of the right audience at the right time. The team is simply invaluable.” Jeff Weber, CEO, zone·tv 

Clients choose BG&A for its credibility. They are stalwart brand stewards. BG&A has launched or serviced more than 25 TV networks, 30 technology companies and numerous associations. The team is seen as indispensable partners and have served as advisors to CEOs and heads of PR and Marketing. In each situation the staff has made lasting friendships that often result in repeat business.

“I look to Bob and his team for guidance on how to navigate our brand in an increasingly complex media landscape.” Guy Finley, Executive Director, Media & Entertainment Services Alliance 

Disruption. Challenges. Opportunities 

Bob Gold & Associates is now one of the most reputable media agencies in the country, but it has had to overcome significant challenges along the way.

The reality of audience fragmentation means the days when one major national story could make an impact has long passed. Major media is struggling for advertisers and audiences. Whether it’s the Wall Street Journal or Los Angeles Times – papers are thinner, reporting staffs are smaller, and competition for their reporters’ attention is fiercer. And this is also true for TV, radio, digital, and trade publications.

Bob Gold & Associates believes it needs to think smarter and more creatively. Maybe the home for a story is best placed on LinkedIn instead of a trade publication. Maybe the news hook needs to be made sexier. And many times, a one-minute video can be more impactful than a 1,000-word article. The goal is to maximize recognition and ROI for clients, whether it’s through PR, marketing, advertising, web development, social media, or a mix of everything.

By constantly evolving and committing to always exceed client expectations, the company guarantees its campaigns will result in dramatic growth and deeper customer engagement for its clients.

Source :-The 10 Most Creative PR Agencies 2018

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