Bluefin Payment Systems: Providing the Most Secure Platform to Devalue and Protect Customer Payment Data

John Perry | CEO | Bluefin Payment Systems - Insights Success

Bluefin Payment Systems is the leader in payment security, specializing in PCI-validated Point to Point Encryption (P2PE) integrated and stand-alone solutions for retail, mobile, call center and unattended environments, and secure E-commerce technologies including payment iFrame and tokenization. The company was the first to introduce Decryption as a Service (DaaS) P2PE with their Decryptx® product, which enables payment gateways, processors and software providers to connect to Bluefin via an API and provide the company’s validated P2PE solution through their own platforms. Bluefin has more than 50 companies enabled for P2PE through their Decryptx partner network worldwide.

Bluefin offers a variety of payment security solutions for card present and card not present businesses around the world, including tokenization to protect data at rest, PCI-validated P2PE to protect data in motion, and EMV  to authenticate credit and debit cards.

About the Team

John Perry is the CEO of Bluefin Payment Systems. He is responsible for leading all aspects of the company’s strategic planning, including spearheading key alliances and acquisitions. He is an innovative leader with extensive P&L, financial, E-commerce, and technology experience. He is noted for creating a clear vision and recruiting exceptional teams to exceed launch and service targets, for executing process re-design initiatives, and for generating profitable new products.

Prior to Bluefin, John was the Chairman and CEO of Spectrum, an independent electronic bill-payments company; President and COO of NOVA Information Systems, a US Bancorp company; and has held executive positions with First Data, Visa USA, and Wells Fargo Bank.

John holds a Bachelor of Science degree in engineering from the United States Military Academy at West Point and an Executive Masters in Management (MBA) from the Kellogg Graduate School of Management at Northwestern University.

“We are truly making the ‘Enterprise Security Industry’ safer in its ability to accept and send payments. There still needs to be a universal requirement to adopt encryption with specific requirements. We believe that the government in the US can provide that nudge to the private sector through incentives, and we also believe that Europe will adopt their best practices regarding encryption as part of the General Data Protection Regulation (GDPR),” stated John about the current scenario of the payment security industry.

Exclusive Payment Security Solutions from Experts

Bluefin’s PCI validated P2PE solution functions completely as a Service through Decryptx. An enterprise can access Bluefin’s P2PE solution through a direct connection, including through Amazon Web Services. Bluefin has more than 50 connected partners serving hundreds of thousands of businesses worldwide, with partners including payment gateways, processors, and software providers. The company expects that their partner network will rise to 60 by the end of 2017.

Benefits for Customers

Bluefin is the leader in payment security, specializing in solutions for retail, mobile, call center and unattended environments, and secure E-commerce technologies including payment iFrame and tokenization. Bluefin uses industry best practices and works with a variety of security and technical partners to continue to build and provide the best solutions for the ‘Enterprise Security Industry’.

“We do our best to understand what is important to the payment security market in general and our clients specifically, now and into the future. We always attempt to speak with current clients and prospective ones to understand what is important to them, and how can we be better. Then we use that input and bring innovative products to support those needs to market,” John added.

Bluefin Intellectual Property

Bluefin has received 6 U.S. patents on its Decryptx and P2PE Manager products, with additional patents pending in the U.S., Europe, and Japan.

  • US 9,355,374 Systems and Methods for creating fingerprints of encryption devices
  • US 9,461,973 Systems and Methods for decryption as a service
  • US 9,531,712 Systems and Methods for decryption as a service via a message queuing protocol
  • US 9,531,684 Systems and Methods for decryption as a service via a configuration of read-only databases
  • US 9,686,250 Systems and Methods for decryption as a service via a hardware security module
  • US 9,692,735 Systems and Methods for decryption as a service via a message queuing protocol (Cont)

Future Plans

Bluefin believes that the future of the ‘Enterprise Security Industry’ will be about encrypted solutions and keeping data safe. Whether those solutions focus on payment or other types of PII, encryption will be the clear focus.

Bluefin is also considering offering other solutions as a service to add to their P2PE offering.  The key to the company’s success is their delivery as a service model, allowing the business customer and their provider to maintain their existing relationship with no disintermediation from Bluefin

Bluefin is growing quickly and the company is focused on bringing their solutions to markets outside of North America. Bluefin currently has a small footprint in Europe and Asia, which they expect to grow dramatically over the next three years.

Source :-The 10 Most Trusted Companies in Enterprise Security for 2017