Binary Tree: Powering Enterprise Transformations

The cloud market is estimated to grow continually at a multi-billion dollar pace for years to come, and Binary Tree is perfectly positioned to be go-to the partner for customers and system integrators who are going through these types of projects. Binary Tree has a knack for identifying significant shifts in the technology market. As they’re so plugged in, they’re able to find unique ways to help clients mitigate risk and ensure the success of the transformations that could easily disrupt their business. This coupled with their maniacal approach to customer satisfaction has made them the best at what they do.

Binary Tree powers Enterprise transformations and modernization of email, applications and active directory to the latest and greatest solutions. The company helps organizations to get ready for and eventually move to the cloud or various hybrid scenarios. Their products and services are also ideal for mergers, acquisitions, and divestitures. Binary Tree has helped more than 7,000 organizations to go through these types of projects, including some of the largest companies in the world.

Meet the Leader behind Binary Tree

Steven Pivnik, Co-founder and CEO, is a self-described technology geek whose best friend while growing up was his Commodore 64. In his early teens, he learned the value of customer service through jobs at gas stations, delivering newspapers, and bagging groceries. He has combined his love for technology and passion for client satisfaction to position Binary Tree as the leader it is today. Steven is a leader in the messaging and collaboration migration and coexistence market. With a broad, innovative background in corporate vision and strategic planning that spans over 25 years, he is a proven entrepreneur, delivering technology solutions to Fortune 500 clients and small businesses alike. Steven has built a distinguished executive management career and in recognition, has been featured as a finalist for several awards, including the Ernst & Young Entrepreneur of the Year and the Inc. Entrepreneur of the Year. Binary Tree’s steady growth has secured a spot on the Inc. 5000 list of fastest growing companies seven years in a row.

“Our best-in-class team, processes, and innovative technology mitigate the risks of a large-scale IT transformation and allow for a faster, more accurate, and more comprehensive IT transformations,” assured Steven.

Always jumping all the Hurdles

The founding principle behind Binary Tree was to provide organizations around the globe with the most direct and predictable path to a successful technology transformation. Their biggest challenge and the opportunity were to expand internationally, as companies around the world need their products and services. So they needed to be strategic in deciding which regions and countries to invest in and expand to. At first, Binary Tree started small, without creating a physical office. This meant they had to bring on people who could not only become subject matter experts in their niche offerings but also be self-sufficient entrepreneurs. A related challenge was just-in-time hiring approach. Being fiscally responsible, they couldn’t hire ahead of revenue, so they brought on more resources only as they needed them. This often caused stress on the organization, as the company had to quickly get new folks up to speed to deliver on a project. But they persevered through it, and now they’ve prospered thanks to their great teams in Europe and Asia Pacific.

Clients Testimonials

Binary Tree’s successful transformations are with some of the most well-known organizations across the globe that includes:

“Binary Tree’s software has been used to migrate millions of users to Microsoft Office 365 and has proven instrumental in the onboarding process,” Kevin Allison, General Manager Office 365 – Microsoft.

“The scalability of the Binary Tree software certainly helped us to do a “fast” migration. I would estimate the product easily saved us hundreds of hours of effort compared to other products in the space,” says Katherine Bargas, Lead Exchange Architect – Discovery Channel.

“Migrating to Office 365 means the American Cancer Society will save about $1.5 million years after year,” says Jay Ferro, Chief Information Officer – American Cancer Society.

Dreaming Big and Achieving High

“We’ve got big things on the horizon. Namely, we’re looking to start shepherding clients through the full lifecycle of their transformation. At a high level, there are three phases to any transformation—plan, move, and manage,” assures Steven. Over the past two decades, Binary Tree has become an expert in moving clients from one system to another. But the upfront planning phase and the managing phase that comes after are often similar if not larger in scope than the move itself. Steven says that we see a significant opportunity for our clients to lean on us to manage their transformations from end-to-end. So stay tuned for more offerings from us to help plan and manage your move, as well as broader capabilities to help with the move.

Steven’s Advice to the Young Entrepreneurs

Steven urges young entrepreneurs not to wait too long to bring in an experienced team to help deliver your vision. There are a million things to be done when you’re building a new business. But there’s no need to be a hero and shoulder multiple roles yourself. You can’t be the best at everything. So build a team you can trust and then rely on them to do their jobs. Also, don’t hesitate to make changes when needed. Fail fast on projects that aren’t delivering expected results. And quickly course correct with people or teams who aren’t exceeding expectations.