The partnership will include a boundary pushing multimedia performance
pairing a groundbreaking visual artist with a soon-to-be announced musician
NEW YORK—July 17, 2018— Billboard, the world’s largest voice in music, today announced they will be partnering with Nissan Kicks at the 2018 Billboard Hot 100 Music Festival taking place on August 18 and 19 at Northwell Health at Jones Beach Theater. The partnership will include an immersive in-vehicle experience for attendees plus a groundbreaking, collaborative special guest performance sponsored by Nissan Kicks.
The collaboration performance, taking place on Sunday evening, August 19 at the Main Stage, will be in partnership with Nissan Kicks. They will bring together an inspiring musician, who will be announced prior to the festival, and a groundbreaking visual artist to create a boundary pushing set at the festival inspired by Nissan Intelligent Mobility. The performance will be unlike anything seen before at the Hot 100 Festival, giving fans an unforgettable musical experience.
Throughout the weekend, an immersive in-vehicle experience will be set up for concertgoers in the General Admission area. The activation will tease the collaboration performance. The installation will surround fans with visuals from the upcoming set while the performing talent’s music plays.
“We are thrilled to be partnering with Nissan Kicks for our fourth annual Billboard Hot 100 Music Festival on such an immersive and innovative fan experience,” said Billboard’s Vice President, Brand Experiences, Dana Droppo. “Attendees at this year’s festival are in for a real treat with what this partnership has to offer. Nissan Kicks is an extremely innovative brand and this experience will be both multifaceted and very tech-forward. I have no doubt fans will walk away from the experience truly blown away.”
In addition to the activation and performance, the partnership will also include Nissan Kicks on-site interactive kiosks that will be set up throughout the Billboard Hot 100 Music Festival. The kiosks will provide engaging experiences and will reward participating fans with prizes including VIP upgrade, talent meet & greet, and more. Attendees will be able to unlock their prizes via Nissan Kicks interactive wristbands that will be given upon data transfer. Each wristband will also sync up to the collaboration performance, connecting the full Nissan Kicks experience throughout the festival weekend.
Single-day tickets for the 2018 Billboard Hot 100 Music Festival are available through www.livenation.com and start at $40. Two-day passes, available starting at a value price of $80, are also still available for purchase. Visit www.hot100fest.com or www.livenation.com for further details on seating and ticket prices.
This year’s Billboard Hot 100 Music Festival artist lineup includes:
|Saturday, August 18||
Sunday, August 19
|*listed in alpha order only||*listed in alpha order only|
|Andrew McMahon In The Wilderness||Bexey|
|Bad Royale||Bhad Bhabie|
|Frank Walker||DJ Snake|
|London Richards||Machine Gun Kelly|
|Matt Medved||Nothing, Nowhere.|
|Olivia O’Brien||Rich The Kid|
|Rae Sremmurd||Sabrina Carpenter|
|Taylor Bennett||The Knocks|
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About Billboard Media Group:
Billboard is the world’s largest voice in music, built on the most complete and well-respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to Billboard.com, the ultimate consumer-facing destination for millions of passionate music fans, to the industry’s most elite conference series and influencer events including the Power 100 and Women in Music – the Billboard brand has unmatched authority among fans, artists and the industry alike. Billboard has a social media footprint of 16.4 million social followers across Facebook, Twitter, Instagram, and YouTube, and creates more than 200M cross-platform video views per month. Billboard magazine has published major news-generating covers recently including Travis Scott, Zayn, Lorde, Marshmello, Demi Lovato, Cardi B, Selena Gomez, Eminem, DJ Khaled, Charlie Puth, and an open letter to Congress signed by 180+ of the music industry’s biggest stars and executives. In December 2017, the Billboard Women in Music ceremony, which honored Selena Gomez as Woman of the Year, was live-streamed globally on Twitter.
In 2016, The Hollywood Reporter-Billboard Media Group acquired Spin Media’s storied music assets Spin, Vibe, and Stereogum, establishing the world’s largest music brand by digital traffic, social reach, and audience share. The combined entity of music and entertainment properties now reaches 47 million unique visitors and one in every three U.S. millennials.
About Nissan North America:
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitinews.com.