A successful brand always uses social media to boost online visibility and revenue. All a brand wants is clicks, likes, and more positive user feedback. So now, the best way to build a brand is using social media. According to recent research, 71 percent brands now plan to invest heavily in social media, which will help to get more followers and build better brand value.
So, now we are listing out some of the points about how to build a brand using social media.
Before taking a single step, one must Identify the Key Audience and Influencers. Nowadays Facebook and LinkedIn offer great opportunities to connect with various groups. These groups often help to build an authority around a brand.
Across all the social media platforms, a good brand always maintains a Consistency. It helps when a user searches something about the brand in any of the platforms. If different platform shows different information about a brand, then it could eventually damage its reputation.
Building a brand takes lots of time and patience, and one must treat it as a full-time job. One should post, share and create contents Regularly. Based on audience engagement and activity, number and type of posts can be adjusted. A weekly Instagram post or a monthly Twitter post won’t do anything. It’s wise to select few social media platforms and post regularly, rather than posting irregular updates on numerous accounts.
Some of the companies spend as high as 39 percent of their total marketing budgets on content, and the trend of creating relevant and targeted content is increasing day by day. Most of the clients these days learn about a company through contents, not by advertisements. A brand should always Craft Targeted Contents. Companies who work on creating great blog ends up with increased search engine traffic, better brand identity and improved leads.
In addition to being on social media, a company must remain to be Interactive enough, so that a potential or an existing customer’s problem can be solved easily. If a company responds quickly, 34 percent of the customers are more likely to complete a purchase. On the other hand, if a company fails to respond quickly, then consumers feel left out and the company won’t receive any publicity through word of mouth.
Connecting and Collaborating with Influencers online also helps when it comes to building a better brand and it also helps to be seen. However, one should be in good terms with influencers to work with them.
Always find a way to Jump into Discussions, it will help when a company has a unique insight. Being responsive in a discussion always helps to grow connections and build better brand value.
When done right social media campaigns can bring a company more traffic, leads, conversations, promotions etc. So, don’t wait for too long start your social media marketing today, as the longer you wait the more you will lose.
-Kaustav Roy
