New emerging technologies and user friendly applications have given rise to world digitalization. While every industry is striving to become digital friendly, Financial Institutions are still lacking in progress. Even more so, FI’s need to react now if they wish to become in par with the ever increasing customer demand as well as the new technologies disrupting the market.
The financial industry is trying to increase their innovation efforts and digital investments to keep up with the new players in the market. The biggest threat of industry disruption is coming from tech companies, startups and neobanks. In addition, customers are becoming more demanding and more informed, expecting convenience and simplicity when it comes to financial services, particularly online and via mobile devices.
To succeed in the market and beat the disrupters, banks should regain control of business strategy, and be able to build and deliver unique experiences to their customers. Their journey to digital transformation is about fundamentally changing how they attract, interact with and satisfy consumers, and it affects all levels of the organization.
On a Mission to Empower Financial Institutions
Backbase is on a mission to empower financial institutions to accelerate their digital transformation and effectively compete in a digital-first world. They created the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience.
Backbase gives financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results.
Backbase comes with widget collections for retail banking, commercial banking and wealth management. It can be used on top of any of the existing systems and helps financials to create customer-centric digital propositions.
Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company with high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named them a leader in the Forrester Wave for Omni-Channel Banking.
Jouk Pleiter, the CEO and Co-Founder of Backbase
Jouk Pleiter CEO and Co-founder of Backbase, the company which created the Backbase Omni-channel Banking Platform, the award-winning customer experience platform that helps enterprises create, manage, and optimize digital experiences across any device.
Backbase was founded in 2003 and is privately funded with operations in Amsterdam, Atlanta, London, Singapore and Mumbai. Global organizations such as ABN AMRO Bank, Barclays, Fidelity, GE, Hapoalim, Hiscox, ING, Legal & General, Nationwide, Westpac, OTP Bank, PostFinance, PZU, Sberbank, Al Rajhi Bank and SwissCard have all improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s technology.
Before Backbase, Mr. Pleiter was President and Co-founder of Tridion, one of the world’s leading WCM software vendors, later acquired by SDL and renamed SDL Tridion. Before Tridion, Mr. Pleiter co-founded Twinspark Consultancy, one of the first interactive web agencies in the Netherlands.
Allowing Institutes to Leverage its Previous Investments
The Backbase Omni-channel Banking Platform helps to create rich, interactive web portals and mobile applications allowing clients to create, and manage deeply relevant customer experiences on any device.
Backbase comes with a complete set of integrated customer experience management functions, including- integrated content management, what-you-see-is-what-you-get editing, intelligent forms-based dialogs, secure application integration, cross device delivery, smart targeting, digital marketing tools, and integrated analytics. At the same time, Backbase offers robust enterprise security and application integration technology that help clients integrate their existing systems and applications with ease, enabling them to leverage their previous IT investments.
Powered by Widgets
The Backbase Omni-Channel Banking Platform is powered by widgets, which are essentially stand-alone mini applications. They work like modular building blocks, taking the content and functionality they need from different underlying systems and combining it into completely new applications. Widgets are incredibly flexible and they can be reused across multiple devices, combined with each other to create more dynamic contextual experiences, and wrapped in OS specific mobile containers to be deployed to any mobile device, channel, or app store.
Backbase helps banks modernize and orchestrate all the customer touch points, transforming multiple siloed banking channels and legacy applications into a consistent brand experience that is easy to use and always available. It is optimized for easy integration with the existing business applications and a delivery of a unified and seamless customer experience across any device.
Backbase has developed digital banking solutions optimized for retail banking, commercial banking, wealth management and insurance specific scenarios. These customized solutions dramatically decrease the time-to-market by leveraging industry best practices and ready-to-go implementation accelerators.
Backbase puts banks in control of their own digital strategy, allowing them to create, manage, and optimize the end-to-end customer experience across every device. Backbase has invested in many years of R&D to give banks the right editing and digital marketing tools, and they need to take full control of optimizing the customer experience, resulting in more sales conversions, and greater customer satisfaction.
More than 70 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touch points. Working with all of them, Backbase is continuously making progress in the technology and constantly offering new capabilities to more institutes.