In an interview between Insights Success and Amir Hirsh, the Co-founder and CEO of Audioburst, shares resourceful insights about Audioburst’s journey, its products, and the motive of the organization to revolutionize and organize the world’s audio content.
Highlights of the interview, between Amir and Insights Success, are elaborated as follows:
Give a brief overview of the company, its uniqueness and its vision.
Audioburst is a revolutionary AI-powered voice search platform that connects listeners to audio content. Audioburst is introducing an entirely new way for consumers and businesses to interact with live or recorded audio content across platforms and devices in real-time and in its original voice format. With the mission of organizing the world’s audio content, every day, the Audioburst AI platform listens to, understands, segments and indexes millions of minutes of audio content from top radio stations, TV and podcasts. Audioburst is powered by advanced NLP and NLU technology, and a proprietary AI platform that indexes audio segments into searchable “bursts” in real-time.
We envision a world where voice and talk content is seamless and moves with you from room to room and location to location, where we enable real conversations and answers across all devices in your life through our advanced technology and powerful partnerships.
We incorporated our one-of-a-kind AI-based listening and indexing technology into the Radioline app experience, which currently boasts more than 70,000 of the top free news, sports, talk, and music radio stations and podcasts from around the world. The new in-app experience includes new types of audio content, topical and personalized playlists that learn your interests over time and an on-demand listening experience based on Audioburst’s famous original voice “bursts.” We’re also working with Bose on a wearable and Harman in the auto space and are excited to talk more about these soon. These are just a few of our partnerships.
What are the cutting-edge products/solutions offered by Audioburst?
Our product is incorporated into dynamic and personalized listening experiences for users across in-car infotainment systems, voice assistants, mobile apps, IoT gadgets, and smartphones, from brands including Samsung, ByteDance, Nippon Broadcasting, Radioline, Bose and Harman.
Our technology automatically indexes and segments your shows to create snippets, or what we call, “bursts.” We then surface the best moments from your shows to new audiences on mobile apps, smart home devices, and in-car entertainment systems. And with Audioburst Analytics you can track user engagement and the distribution of your content.
Audioburst’s extensive library of short-form audio clips is centered on metadata tagging, making your content searchable by keyword. Bursts always link back to the source, making sure new listeners know where to find you. Content creators also get access to our Creators portal, a powerful product where you can edit your content and promote your brand on social media channels.
Give a detailed description of the featured personnel’s influence over the company and the industry.
Amir Hirsh is a serial entrepreneur who has founded and spearheaded several successful startup exits. Prior to founding Audioburst, Amir founded Sendoo, an innovative messaging mobile service; Collective, the first Social Media Marketing Platform (Acquired by IAI); Blue Security, the only anti-spam deterring service (backed by Benchmark Capital) and Riptech, the first commercial MSSP (Acquired by SYMC for $145M).
Describe the experiences, achievements or lessons learnt that have shaped the journey of the company.
When Audioburst was first founded, voice search was still a relatively new industry. As we’ve developed over the years, we’ve refined our technology to make voice search a more seamless and integrated experience across devices and partners, and grown our database of voice sources. The industry and adoption continues to grow at a rapid pace and with that, so will our product features and advancements.
What are the challenges faced while providing innovative solutions and how is Audioburst serving to tackle them?
Market education continues to be a key challenge imply put: people aren’t used to speaking to devices yet, as it doesn’t feel natural or even helpful at times. We’re working hard alongside our partners to increase familiarity and exposure and in turn, growth. Consumers want technology that helps them, and we’re excited to share that Audioburst enables true interaction and the ability for users to ask real questions and get real answers.
What according to you could be the potential future of your relative industry and how does Audioburst envision sustaining its competency?
I think we’ll see a move towards screen independence in the audio and voice search space. Screens will always exist-in-car, on TV, etc., but in the future, they won’t be a requirement in order to engage with the technology and search functionality. Our technology is built on this premise and we’re excited to see how consumers interact with devices in the future.