The intensifying far-reaching of mobile web is ferrying technologically advanced societies in the era of never-ending computing and always-on connections in a multidimensional social network, whether it comes to early adopters or business users. The gigantic expansion in the number of mobile connections than desktops provides a look-in to redefine the picture of one to one and live marketing. Visakh, founder and CEO of Appiness Interactive, a digital consulting and technology firm, started with a single vision and mission- “Spreading Happiness”. He is known for his straight-forward approach, UX skills, strategic advice and business consulting skills. An outspoken Online Media evangelist, Visakh has mentored many individuals & organizations and made people believe in the potential of digital media. He has gained tremendous experience from working in sectors like Animation, Digital Media, UX and Product Development.
Appiness Interactive a full service Digital Agency which grow businesses over the web/mobile by transforming brands through click-ass User Experience and Digital Marketing. They are into Digital Business Consulting and Technology, with added focus on ROI for the clients. When talking about mobile their focus is largely on UI/UX consulting.
Works on Bleeding Edge Technologies
Visakh had a vision to create beautiful web & mobile landscape, which gives the users an eyegasmic experience. Also build some great products, which can put India in the product world map. Globally, India is pursued as the go to destination for services. As a team of Appiness Interactive they want to change that perception.
The company delivers what they promise with utmost quality, is one of the key aspects which help them in cutting through the clutter. Another aspect which puts them in forefront is the bleeding edge technologies they work on. They don’t have an outbound sales team; clients are their brand ambassadors and vouch for their work. Appiness do not redefine anything or reinvent the wheel as they believe in Practical Creativity, where the idea is only as good as the return it fetches for clients and generate revenue for clients.
Journey of Visakh’s entrepreneurship
It was a bumpy ride for Appiness and faced lot of challenges. And that’s what the journey of entrepreneurship is all about. If there are no hurdles then there is no fun. It’s all about how one takes up and get through different roadblocks to build a successful endeavor. Since they delivered world class output from day one, acquiring clients wasn’t a difficult task for them. As a bootstrapped start-up they did face the typical challenges while setting up the infrastructure. Talent acquisition was another major challenge we faced. When you have heavily funded start-ups and well established multi nationals around you, it was difficult to acquire and retain great talent. Exciting projects and a great work culture helped them in retaining the talent.
Roadmap of the company
When comes to UI/UX consulting, they focus on building beautiful and functional experience on web and mobile space. Appiness Interactive is planning to build separate BUs for their various offerings. They are launching few products from their end, both on B2B and B2C space. They focus on “Make in India” and are “Making it for the World”.
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