The global audio-visual (AV) industry is developing and expanding at a rapid rate. This growth coincides with every industry using audio-visual products and services considering their growing demand.
Industries, specifically education, advertising, public sector, and event management, are being marked as major users of AV equipment. Another factor that is driving the growth of this industry is an increase in demand for media and entertainment content. The outbreak of COVID-19 allowed AV solutions to shift into online communication and broadcasting systems with advance AV services.
Although growth is promising, the AV industry is facing major challenges such as high costs of operations and software application for integration. While facing these challenges, task execution becomes difficult and it creates an urge towards implementation of efficient services with effective solutions for companies.
This is where Analytix Solutions comes into the picture with their proficient services – making them a prominent company in the audio-visual space.
In an exclusive interview with Insights Success, Chetan Ostwal, Vice President – Business Operations, Analytix Solutions, sheds light on the company’s journey, the current industry scenario, and his opinions on the future of the company.
Please brief our audience about Analytix Solutions, your USPs, and how you are currently positioned as a trusted AV solution provider?
Analytix Solutions offers a full range of comprehensive and customizable AV engineering, AV CAD, AV BIM, and AV programming services. Our advanced technology and industry expertise reduce the administrative burden on your staff which can significantly boost productivity.
Our experienced AV team utilizes their vast knowledge in the industry paired with the latest technology to offer advanced solutions to AV integrators, AV consultants, and AV manufacturers.
Analytix is a one-stop, integrated solutions provider delivering high-quality services consistently, cost-effectively, and collaboratively. Our extensive experience, combined with our deep industry knowledge and technical expertise, allows us to help businesses to improve their processes at every step of the business.
Our clients can turn proposals around to customers quickly when they can outsource the work to us. Our team also can manage complex projects and ensure error-free engineering to deliver quality results.
This practice allows our clients to strategically grow their business while Analytix Solutions manages the daily workflow of large, complex projects. Analytix doesn’t stop there; our clients can utilize our other divisions and expertise which includes, accounting & finance, medical billing, virtual assistant, and IT.
Chetan, please brief us about your journey in the industry and your contributions towards Analytix Solutions’ success.
I am a Mechanical Engineer by qualification. I started my journey at Analytix in the AV industry around 14 years ago as a Jr. Design Engineer. I learned a lot of new things during my initial years and continue to educate myself on industry trends today.
After training and growing a team, Analytix created an AV division and was one of the first companies in India to provide these types of services however, with the division expanding there were some challenges I faced.
One of the biggest challenges was finding the right talent. To combat this, our team goes through a training program that we designed specifically to onboard and train engineers efficiently.
What are the core values which Analytix Solutions is built upon?
Analytix Solutions is a high-performance, professional outsourcing organization. We provide cost-effective, accurate, reliable, and secure services to supplement staff or deliver an end-to-end solution.
The depth and breadth of our industry experience have allowed us to develop a full range of customized solutions for the audio-visual, finance, information technology, and data management industries. Our solutions also allow for various levels of service and customization. We can assist in just one area, augment an existing team, or take care of all your project needs.
We offer a strategic partnership to our clients for growing their business efficiently while simultaneously creating an enriching environment for our own employees. We aim to be a trusted partner of choice, providing one-stop technology-enabled, value-driven solutions that enhance clients’ growth and profitability.
Analytix Solutions was founded on the concept that companies can benefit by leveraging outside resources to provide end-to-end solutions for non-core tasks. We practice a client-centric approach and strive to exceed customer expectations. Our innovation and creativity inspire at all levels in the organization with proper accountability and ownership at every level.
We recognize that one of the biggest challenges in creating an audio-visual solution is realizing cost savings without compromising turnaround time, reliability, and most importantly quality. Our AV engineering, CAD, BIM, and programming services not only create a much more profitable environment for our clients, but it also gives them instant access to a high talented workforce, on a large scale, that they normally would not have.
Shed some light on your full range of offerings and how they impact the AV space and your clients.
AV Engineering Services
We provide engineering services to the audio-visual industry. We translate customer requirements into a proposal comprised of the scope of work, schematic design, bill of materials, and any other information needed. By supplementing AV engineering staff, we increase productivity and ensure that our clients can offer a quick turnaround on proposals and project plans.
AV CAD Services
We work on architectural drawings and AV flow diagrams to make valuable engineering resources available for higher level, higher revenue-generating activities. As a standalone service or as the next step after engineering design services, we convert raw documents to architectural drawings and AV flow diagrams.
AV BIM Services
Analytix provides Building Information Modelling (BIM) services and utilizes Autodesk Revit software. We work with industry-leading AV integrators, AV consultants, and AV manufacturers. Our team of expert Revit engineers can create Revit families, draft 2D views, populate the Architectural BIM model with AV Equipment, and more.
Electronic Security System CAD Services
Analytix offers Electronic Security Systems (ESS) CAD services for accuracy and speed. As security systems become more complex with high demands for customization, clients require reliable and responsible expertise that saves time and money. Our ESS CAD team consists of technical experts and project managers who follow industry standards and utilize Autodesk AutoCAD & Revit software for planning and design.
AV Programming Services
Based on the project scope document, AV flow diagram, etc., our programmers provide Crestron, AMX®, and Extron® programming services for their audio-visual needs.
Being an experienced leader, share your opinion on how the adoption of modern technologies like AI and ML can impact the industry and how is Analytix Solutions riding the technology wave?
AI is going to change the AV industry in many ways, which will benefit the end-users. It will improve the quality of life of the people. Regarding meetings, classrooms, and entertainment systems, AI is going to create a more efficient and optimized experience for the end-users. Being an AV service provider, we always stay up to date with advances in technology and the changes in the industry to ensure we are offering the best services in the industry.
Considering the current pandemic, what initial challenges did you face, and how did you drive Analytix Solutions to sustain operations while ensuring the safety of your employees at the same time?
The initial days of the pandemic were a completely different experience. The ‘work from home’ model created many challenges, and many businesses were not ready for it. Our team provided services around the clock to support clients; many of whom did not know how to use online tools.
We moved our entire organization to cloud platforms so everyone could work from home and stay safe, while also helping our clients to do the same. Analytix did not lay off a single employee during the pandemic, and in fact, has added 100 people since the beginning of this year and still has 100 more openings.
We focused on the security, engagement, value creation, and adaptability (SEVA) model to keep the morale high and then formed a COVID help-desk to extend necessary support to employees in finding hospital beds, blood, medical support, etc. We now allow a hybrid model where employees have the flexibility to work from home.
What would be your advice to budding entrepreneurs who aspire to venture into the AV industry?
With the development of automation in every industry, we expect AV solutions to take a prominent role. We observe that AV tools and services are part of significant developments. If you are an entrepreneur, involving your company in the AV industry would be a smart move. Your ideas can shape the new market and attract new customers to utilize AV services around them. One thing I believe in is building a solid and diverse team.
Diverse individuals with unique educational, professional, and personal backgrounds can generate ideas to provide unique AV solutions. Having a wide variety of perspectives and opinions can be invaluable in the tech sector, where only the businesses that continually innovate can stay relevant.
How do you envision scaling Analytix Solutions’ operations and offerings in 2022 and beyond?
We are already forecasting a good amount of business in the new year. In addition, we recently added ten new partner clients in the US. Our resilience over the past few months and hard work ethic has proven to be successful and we have seen significant growth. We look forward to the opportunities that lie ahead for our team in 2022 as we continue to grow.
At our headquarter in India, we are moving our offices to a 70,000 square foot space. This space will be big enough to accommodate up to 1,000 employees. By the end of 2021, we expect to hire 100 more employees and have 50 new positions that are currently open. We are also very excited to announce the hire of our new COO, John Mathew, who will be helping to prepare us for the expected growth of 2022.
“One of the biggest struggles that we have faced within the industry is finding partners that are flexible enough to accommodate our diverse needs. Our experience with Analytix this far has proven to be incredibly positive.
Their willingness to take the time to understand our business, assess our needs, and then tailor solutions that are both financially acceptable as well as ones that work within our deadlines is unique and appreciated.
Given that Analytix has diversified strengths in many different areas and knowing how the needs of our business can change quickly, I am confident that this will only strengthen the relationship between our companies over time, and their ability to provide value in other areas will continue to grow.” – Derek Plummer, VP Design Engineering Interactive Solutions
“We had a lot of our design/engineering resources bogged down with CAD requests preventing them from turning around client proposals promptly. We heard good things about Analytix from another AV integrator partner. Analytix has helped by reducing the drawing burden from our design/engineering team, allowing them to turn proposals around to our customers more quickly.
The drawings are professional and easy to read and also offer the ability for us to establish customized standards for the drawing packages we deliver. The project portal is very user friendly and easy to navigate so it doesn’t require a lot of employee training to learn how to navigate within the project software.
The project quote estimations are turned around quickly and rarely go beyond the timeframe initially specified, which is nice when you’re working within a budget. We’ve been pleased with the relationship and plan to continue to utilize their services.” – Megan Stasio, VP Operations, Data Projections