Whether you’re seeking to establish a business online, looking for a place to showcase your handmade goods, or attempting to boost sales from your e-commerce website, online marketplaces offer sellers ample opportunities to get in front of large audiences and increase sales. In this post, we will share our top tips on how you can enhance your selling strategy on Amazon so you can stand out from the competition.
Hire An Expert
Getting a decent return on your Amazon Seller account requires both skill and time. Of which an Amazon consultant already possesses the necessary skills. Moreover, you will be saving your valuable time, the time you could use to perform processes such as processing orders, auditing stock, managing other sales channels, updating your CRM, etc. If you wish to handle the entire project on your own, consider the rest of the list.
Clean Up Your SEO
If you are not visible to your target audience, you will never make a sale. It’s a simple matter. However, what makes Amazon’s search engine optimization different than other search engines is that people are using it to search for a specific product. They do not need to do research or comparisons; all they need to do is buy. If you can emphasize the following points, keeping in mind that Amazon’s number one goal is to sell products and make customers happy, you will be successful:
- Great pictures
- Descriptive title with relevant keywords
- Well researched and well-written product description, using main/primary keywords, secondary keywords, tertiary keywords, and long-tail keywords.
- Attractive prices
Price Your Product Competitively, Aggressively, and Intelligently
We have spoken a lot about the importance of repricing competitively if you want to win more sales, but it is for an excellent reason: Amazon price matters a great deal. It is part of the Buy Box algorithm, but offering competitive prices is essential to focus on even if that’s not your goal. Alternatively, you may wish to utilize Amazon’s ‘Match Low Price Feature’ so you will always be in the running with your competitors.
Writing An Appropriate Title That Instantly Conveys What A Buyer Needs To Know
There is no reason to get too fancy with this. Just provide customers with the following information: brand name, color, flavor, variant, size, quantity, and keywords.
Don’t Skimp On Images.
You do not need to purchase a sophisticated camera; your smartphone can do just fine if you are disciplined about taking good photographs. Here are some tips:
- Make use of natural (sun) light whenever possible
- Use a neutral background that doesn’t distract the viewer from the product
- Do not leave any objects or clutter in the photography area.
- Take the pictures from multiple vantage points to show all of the different elements of the product.
- Use a tripod or something like that to keep your camera steady to prevent blurriness.
- If you are not selling a brand new product, be sure to take pictures of all imperfections.
Doublecheck All UPC Codes before Entering Them
All that you can do is take action on your end. Unfortunately, some sellers assume manufacturers placed the correct/updated UPCs on their products, only to realize later that these represent an item with an entirely different UPC. Even though it seems like a hassle, it is always wise to double-check the UPCs of your products before uploading them to Amazon.
Consider Amazon Marketing Services
This service is a no-brainer since you only pay when a user clicks one of your advertisements, but you have the benefit of advertisements in prominent and targeted places. This marketing strategy is a low-risk, high-reward opportunity that you should carefully consider.
Raise Your ASP
Increasing your average selling price (ASP) allows you to generate a higher profit margin. However, raising it too much can result in buyers looking at cheaper alternatives. Use a repricer to find out where your sweet spot is, and keep your cost to profit ratio within a reasonable range to maximize your profits.
Make Your Life Easier By Using FBA
Amazon’s number one goal is to make its customers happy, and who better to entrust that task to than Amazon itself? They will handle customer service in multiple languages and allow you to focus on other activities. Using FBA, your products will qualify for Prime membership, and shipping and handling will not be a concern.
Consider Creating A Professional Account
One of the most common reasons for using a professional account is monthly sales. If you consistently sell 40 or more items a month, you would be wise to use a Professional Account. This way, you’re not charged a fee per sale but instead pay a monthly flat rate and a 15% processing fee. Additionally, you may also package your products, utilize the inventory reports and spreadsheets produced by Amazon, qualify for the Buy Box, and sell in categories restricted by Amazon.
Finally, if you are selling on Amazon, it is vital to set the price as competitively as possible. However, it would be a terrible idea to do it yourself and risk any errors interfering with potential sales. Let an expert (as mentioned above) handle the work so you can focus on more sophisticated components of your business.