By showing Business owners how to get more time, better teams in their companies, and more money on their bottom-line, ActionCOACH has grown to be the number one business coaching firm in the world, with hundreds of proven systems and strategies that are guaranteed to get results. More than two decades later, the company that started it all is still on top.
In an interview with Insights Success, Brad Sugars, Founder of ActionCOACH Business Coaching shares his experience and gives resourceful insights. In addition to this he has also noted about ActionCOACH, its products and motto of the organization along with the future goals in revolutionizing the industry.
Below are the highlights of the interview conducted between Brad and Insights Success:
Give a brief overview of the company and its vision.
ActionCOACH is a business coaching company that is designed to help small and medium sized businesses grow their business. Our job is to help them with their sales, marketing and management to build strong teams and a great company. The vision of the organization is ‘World Abundance through Business Re-education’. What that means is if we help every business grows then more people get jobs, more people make money to invest and spend on new products. It’s about creating more jobs, better businesses and better economies.
What are the cutting-edge products/services offered by ActionCOACH?
It is really designed around one-to-one business coaching at its core. Working with owners in a one on one scenario to give them a great mentor, educator and really hold them accountable to the job they need to do. They need a coach to push them and help them succeed. That being said we have smaller products from our book club starting at $100 a month right through to our more comprehensive coaching programs. Everything is all about the business owner or the c-level executive getting real results.
Give a detailed description of the Founder/CEO/Management’s contribution over the company and the industry.
As founder of the company, I was also the founder of the industry. Business coaching didn’t exist when we started 25 years ago. What we have done is build both a company and an industry. It’s been challenging because there was no one to follow so we found ourselves following other professional business services such as accounting, legal and financial planning firms. My role these days is to be the ambassador of the culture and the vision. It’s my job to be the guardian of our vision, ‘World Abundance through Business Reeducation’ and our 14 points of culture.
What are the distinctive features that make ActionCOACH unique from its competitors?
There are four things that make ActionCOACH unique. Number one is our track record. With 25 years of experience with doing business coaching, our intellectual property and track record is substantive and quite phenomenal. Number two is our results. Again with 25 years of coaching business owners, the volume of results we have showing real, effective change and growth in business is massive out there in the marketplace. Number three is our guarantee. We are very unique in our method of guaranteeing them that we will make them more money than it costs to work with us. The fourth is our people. We have put a lot of energy into recruiting the best of the best which ultimately gets us the results that we are after.
Describe the experiences, achievements or lessons learnt that has shaped the journey of the company.
The biggest lessons are that of international expansion. In the beginning as an Australian company, to expand through Asia, the Americas and Europe took quite a bit of understanding how to effectively do that. That is why we developed a franchising model before white color franchising was really in existence. We had to learn a lot about franchising and the legalities of protecting intellectual property. Having franchise partners meant that we had a lot of very strong people on our team that became partners and not just part of our business. They really helped us shape and grow the business long term.
Where does ActionCOACH see itself in the long run and what are its future goals?
Our immediate goal is 2020 by 2020. That’s 2020 coaches on the ground by the end of 2020. The reason we have that is because there are so many business owners that we can’t help at the moment because we just need more coaches on the ground. Long term we see ourselves in 120 countries whereas currently we are in close to 80. Ultimately getting the spread and then the depth within those marketplaces is important to our future growth. We are currently the industry leader and I believe we will stay there for the foreseeable future.