All Aces Promotional Staffing, Inc. opened its doors in 2007 with a clear vision to help companies execute events and manage the staff that strengthen their bonds with their customers.
Focusing on PR, experiential marketing and advertising companies, as well as food and beverage companies, the organization quickly developed a reputation for providing the most friendly and reliable talent in the industry.
Its event experiences include demos and sampling programs, guerilla marketing, mascots and characters, street teams, staff for trade show booths, program logistics assistance and more.
All Aces’s commitment to top tier event staffing has also caught the attention of more conservative businesses, and conferences now make up a huge portion of its work. The company believes that one event experience can influence a consumer for a lifetime, and works to ensure all of its staff interactions are nothing less than spectacular.
The company provides event staffing and logistics solutions throughout the USA, the UK, Europe, and Canada.
The Enthusiastic Leader
Lauren Raimondi is the Founder and CEO of All Aces Promotional Staffing, Inc. While studying to be a brain surgeon, Lauren started staffing and managing marketing campaigns from her dorm room at Boston University.
More than just an experiential marketing staff expert, she is a professional problem solver who is always exploring ways to adapt campaigns to maximize their impact. Lauren is a true leader and banks on her 15 years of experience in promotional marketing, event staffing, and brand management to lead her project managers.
She believes that passion, creativity, efficiency and a network of top promotional talent are key to creating successful events and client relationships. She is an expert at reading people and situations, a skill she learned through playing poker. Coincidentally, that is how All Aces got its name!
Tackling Challenges and Competitors
All Aces Promotional Staffing, Inc. works with clients and talent, which means keeping both sides happy in the unpredictable confluence of events and people. The work experience for its brand ambassadors is every bit as important as its clients’ satisfaction.
Large, busy events come with their share of unforeseen obstacles. The organization’s main job is to create a win-win situation where customers can focus on their event knowing the staff management is taken care of.
All Aces believes that there is enough room in the industry for everyone to prosper. That might seem like a cliché, but All Aces Promotional Staffing, Inc. has recently formed a referral-based relationship with a number of agencies, and combined that with strategic partnerships with vendors to provide greater value to clients. All Aces Promotional Staffing does offer competitive rates as well as services that minimize client risk, such as a W2 system where the organization takes on the employment liability for its staff and eliminates co-employment risk. The company’s technology and talent portal allow it to work efficiently while streamlining the process for clients.
When the Going Gets Tough
Lauren started the company when she was 24 with no experience working a “real” job. It took a few years of trial and error to figure out what a functioning company looked like and establish various components, like a robust talent database, and a payroll partner with back-office solutions once she had employees.
Since Lauren was focused solely in the beginning on getting clients, there was no foundation on which to scale once things really started to pick up. All Aces has had to change its operational procedures a number of times in order to keep up.
As states became stricter about employment misclassification, All Aces decided to partner with a company to hire all field staff as W2 employees throughout the country. As a small business, this has allowed the organization to operate like a large agency and has greatly streamlined the HR and payroll process. This gives it a huge competitive edge over other event staffing agencies.
All Aces now can focus on its core business and go after bigger clients and companies, always meeting their requirements, as well as offering perks to its brand ambassadors that most other agencies cannot.
The company has scaled its business significantly as a result of professional affiliations, awards and its CEO’s participation in the coveted, game-changing Goldman Sachs 10.000 small businesses program.
Now, All Aces Promotional is in a position to pursue projects that really resonate with its core culture and ethics. It will be shifting its focus to events for nonprofit organizations, retail, and natural, healthy snack and beverage brands. The organization has also been providing more assistance with logistics at the request of its clients and plans to expand its services in this field.
All Aces is currently in the process of launching a wellness program that will offer breathing and meditation guidance via online streaming. It already provides its employees with this service.
Now that All Aces Promotional Staffing has the award recognition and WBE/WBENC certifications to go with its solid foundation, it is planning to expand its client base to include the government and high-level corporations and advertising agencies.