One of the most challenging things advertisers face is how to grow their marketing campaigns while still saving money. Optimizing spending can make a drastic difference when talking about your brand’s success or failure. Making your money spent on PPC ads can be a great way to increase revenue and grow your online business.
Many times, a visitor may browse your websites or products and then leave to never return. Remarketing can bring old visitors back.
These people already know a bit about your business and are more likely to convert if you offer them good information or a product that they have been looking for.
Tracking your ad spending
Knowing how much money you have already invested and how much you have left to spend is crucial. Using PPC management software can help you investigate where your money is going and what areas you can save in.
It’s clear that a good management tool will help you make your money go further.
Make a good landing page
Once people click on your ad, they should be taken to a convenient landing page. A landing page should have some short copy, a picture, and a Call-to-Action button.
These three things will give people the resources they need to learn more about your product and how they can benefit from it. The CTA will help them buy it or access it quickly and easily.
Try installing extensions
These are usually available for Google ads. Many people do not take full advantage of this feature even though it can save them money in the long run.
An ad extension can direct people to a specific part of your website and link them directly to it. This will take away the need for them to sift through your website looking for the information that they want.
It will also increase the chance that they find the product they are looking for and, in the end, make them a conversion customer.
Make your copy interesting
The ad copy will be the first thing people see when your ad shows up. Keep it simple and direct so the audience knows exactly what you are selling and how they can benefit from it.
Don’t overindulge on copy because people may not want to read too much, or they may think they have enough information and move on. Keep them interested so they click on the ad.
Use targeting tools
These can include making mobile-friendly ads if you think more of your audience uses tablets than desktops. You can always add modifiers to help your ad show up on mobile devices as well as laptops.
Location targeting can also help your ads show up more in specific zip codes or states. This is important if your business has a physical location and doesn’t just operate online.
You can also set the location settings to have your business show up more often during your business hours. This way people are more likely to access your services while you are open. This is less important if your store only operates online.
Make use out of your PPC accounts
When you are making PPC ads you will have an ad account that allows you to track issues that your ads may have. Using these simple tools a few times a week in the app will help you finetune your ads and address problems early on. This will help you catch problems early before your money is gone.