The customer experience is a vital aspect of every eCommerce brand. Considering the quick evolution of online businesses nowadays, keeping up with online shoppers’ behaviors and preferences is indeed a challenge. Online shoppers have always been conscious, and with the current technological advancements, they have high-quality standards that most eCommerce businesses try their hardest to meet and exceed. With no-face-to-face interactions, eCommerce has come to terms with making the customer experience the top-most priority to boost engagement and sales. Thus, the key is to stand out among the competitors and keep the customers coming back for more.
While it may sound like an impossible thing to do, enhancing customer engagement may not be as bad as you think it is. Having a unique eCommerce brand with well-thought creativity by the fantastic marketing team can engage more shoppers to increase sales, promote the products, and display loyalty towards the brand. The aim is to provide a high-quality customer experience to encourage more in-depth consumer-brand relationships over the years. To improve your customer engagement successfully, here are six doable ways to achieve your eCommerce business’s branding goals.
- Regular weekly offers
Offering store weekly ads with online coupons is always an effective consumer marketing strategy. Its power is immeasurable; thus, running weekly ads can surely attract not just your loyal shoppers but even those who have no idea that your eCommerce brand even exists. You can promote weekly ad circulars with an online coupon, in turn, to purchase the products and a choice for newsletter subscription to know and discover the brand’s future promotions.
- Convenient On-site Engagement
With the growing technological advancements that resulted in the birth of Artificial Intelligence, providing a convenient and hassle-free on-site engagement is indeed possible. Having a live chat and chatbot makes it easier for consumers to express their concerns in finding the products or asking for assistance and clarification regarding the terms and conditions. AI has made 24/7 customer support and increased customer engagement possible.
- Curate Relevant Consumer Content
eCommerce brands may be done virtually, yet its overall operation is still rooted in every business’s basics —traditional or online. In boosting consumer engagement, every eCommerce brand should carefully determine and curate the content of the site. Consumers are more drawn when they see interesting and exciting content. While it is essential to focus on your brand, it is even more vital to keep the consumer’s perspective while curating the content.
- Highlight The Brand’s Reviews and Testimonials
Consumer reviews are one of the effective ways to boost engagement. The brand’s review and testimonials page will always be one of the most-viewed parts on every eCommerce website. Through the reviews, the consumers can fully grasp the brand’s quality; thus, it is essential to ask your shoppers to leave a review once the product is received. To ensure that they accomplish this part, you can reward them with gifts or coupons to maximize their customer experience.
Create Engaging Challenge
You can boost your engagement and widen your scope by creating an exciting challenge that anyone willing could participate in. You can integrate this challenge with a cause to make it more meaningful and memorable. With the growing number of active influencers on the Internet today, this idea will be most likely welcomed, and the results of the challenge can be both inspirational and unforgettable.
Social Media: Increased Human Engagement
With the increased number of active users in social media, it is never impossible to achieve several benefits by incorporating your eCommerce brand into this popular space. Although it needs to be carefully analyzed and planned, the use of social media can indeed lead to meeting your brand’s engagement to its maximum possible state. Social media apps can help serve as social proof for your brand and enhanced user-generated content. Moreover, it is cost-effective than traditional marketing strategies, and it is easier to conduct research and survey to improve your eCommerce brand.
A successful eCommerce business involves several trial and error and a list of other possible helpful options to boost consumer engagement. It does not happen overnight, so it is best to keep up with the latest trends in technology and the changing preferences of the consumers. Finding the perfect balance may take time. Thus, be patient and follow these ways one step at a time.