Losing the audience’s attention is one of the most devastating challenges faced by anyone making a presentation. Having gone halfway through your presentation, you notice that some of your audience members are beginning to get restless. The people behind get to seem bored as they look down at their phones and might notice some of them yawning.
You start having a feeling that you have failed in engaging your audience in your presentation. You begin to wonder if the fault is coming from you. But this isn’t right and should not happen to any presenter. Are you a boring presenter? Perhaps you may be stuffing excess information in your slides. Get to master your audience engagement with these best tips for presentation. From engaging in product demos to a deck presentation that stands out, read on for six smart tips to create an eye-catching presentation.
Know Your Target Audience
Your target audience is the set of people you aim to convince, inspire, or educate with your presentation. This important step helps you to craft out a presentation that correlates with your targeted audience. For instance, if you intend to educate teenagers, create a presentation appealing to their age group. Make sure that your presentation is more upbeat and references pop culture and images that they can relate with.
While on the other hand, if your target audience spans middle-aged individual professionals, you are advised to head straight to the point in your presentation, and it should be based on facts. Professionals are typically results-oriented, and they want a situation whereby they get to the heart of the matter right away. Getting to know your exact target audience enables you to create a presentation without wasting much of your time on uninterested demographics.
Use A Memorable Introduction
Starting the introduction of your presentation with “my name is” or “I’m here to talk about” is more likely to hinder your presentation from being memorable and engaging to your audience. So the question is, how will you keep everyone glued down to your presentation with a memorable, powerful Introduction? You can get timeline templates for creating winning business presentations and share anecdotes, intriguing questions, or raise the audience’s energy with a short activity.
Next up, you should make sure your opening slides are as eye-catching as possible. When making your opening slides, make use of bold fonts. Finally, attach an overview of your presentation in the introduction slide. An overview that meets your presentation’s expectations to your audience will help keep your audience engaged and attentive from start to finish.
Get Rid Of Clutter In Your Slides
Avoid your slides from being overcrowded with images or graphics. It is fine to make use of visuals to complement your slides. “Compliment” is the keyword here. The use of too many photos will make your slides look bogus. Make your slides with a minimal approach. For more graphics and images, proceed thoughtfully. Do not be scared because of the white space in your slides. Readability should be considered first, visual appeal second.
Avoid The Use Of Bullet Points
Bullet points are great tools to use while emphasizing features, tips, or steps in lists. Despite that, it is best to avoid them in your presentation because they will not help your audience retain information. Research has been proven to support this recommendation. Instead of using bullet points, consider using visuals or icons instead.
Ask Intriguing Questions
Asking intriguing questions helps you draw the attention of your audience and highlights key points at the same time. For instance, if you are preparing a presentation on the roman empire. You want to get your audience’s attention, raise questions that are correlating to what they know about the Roman empire and how the Roman empire succeeded in leaving an impact on modern society.
The audience might or not be able to answer your questions correctly, but they will most likely try as much as they can to answer your questions. The rapid exchange of ideas will help in enhancing your presentation and make it more spontaneous and engaging.
Conclude Your Presentation With A Perfect Call-To-Action
Call to action statements are mostly an integral part of your presentation. It challenges your audience to take action and makes your presentation more interactive. Let’s say you are working on a presentation for a new gym that you are managing. You will want people to check out your gym and the service you render. You can incorporate the call-to-action statement after your presentation.
Presentations are, by nature, and educational. You could be introducing your audience to a whole new product, idea, or service. A good presentation motivates your audience to do things they have always wanted to do after paying attention to your presentation. People want to be informed. They want something new, making you want to look for information as recent as possible for your presentation to be up to date. We hope these few tips listed above will enhance your skills and make you outstanding in your upcoming presentation.