As blogging and influence marketing become more of a profession and less of a hobby, more people are lured in by the potential to earn money from the comfort of their own homes. Why wouldn’t they? Creating a website and setting up a blog is easier than ever. Hypothetically speaking, anyone can earn money through their websites. However, real-life statistics say otherwise. Out of all the bloggers joining the profession, 68% manage to earn only less than $5,000 a year. Most of them decide to quit before they even cash in any profit. That’s because, while creating a website is easy, an extensive amount of time needs to be logged in first before monetization can work.
That is only true if you only rely on your blogging efforts, though. There are many smart ways to expedite the monetization process. If you’re feeling overwhelmed, here are 6 simple yet effective tips to get the cash flowing in.
Try Your Hand at Affiliate Marketing
Instead of starting an online business from scratch, how about you become an ambassador for another established business? You can reach out to these established businesses and offer your services as an affiliate marketer; for every referral you make, you get a commission. You’ll then be able to create your content around these affiliate links, which will greatly help you leverage inbound marketing in your content creation strategy. There are various ways to start affiliate marketing; you can write product reviews, record videos using the products, or create tutorials. However, keep in mind that you have a reputation to keep and credibility to build. You need to ensure the quality of the products you’re promoting and create a disclaimer about the affiliate links you have.
Create Sponsored Content
While affiliate marketing earns you commission for the sales you make, you can charge big brands for creating sponsored content around their products or services. There are many ways to present this sponsored content; a good strategy would be to diversify your content between words, infographics, videos, offers, and reviews. However, you’ll need to prove to the brands that your content can reach a big audience, all while being honest with your audience about your revenue.
Whenever anyone thinks of monetizing their website, the most obvious way to do is to start selling products. While it’s certainly not for everyone, you can get the advantage if you have a unique or remarkable product you’re capable of selling. That’s when you’ll create an e-commerce store on your website or use an existing SAAS to create your store and link it to your website. The products you sell don’t have to be limited to physical items; you can also sell digital products like e-books, audiobooks, e-courses, or software applications.
Once the product is out there, you’ll focus your efforts on promoting and selling it, which can be in various ways. However, learning how to increase your profit with google ads is one vital item you need to add to your marketing and sales strategies. Thanks to the new algorithms, Google Shopping Ads have taken over both organic SEO ranking and paid ads. In fact, these ads now make up more than 88% of non-brand clicks.
Start a Dropshipping Store
If you’re considering the idea of starting an e-commerce store but the idea of managing it feels too daunting, then you’re in luck. Starting a dropshipping store will completely take the management, inventory, and shipping out of the equation. Instead, you’ll partner with a supplier who takes care of these technical details while you’re left to focus on creating and promoting your products.
Rather than selling products, you may have certain expertise you can offer in the form of services. In this case, you can create a website that also serves as your portfolio. On the website, you’ll showcase your capabilities while offering different packages for potential clients to choose from. Most freelancers use this tactic in establishing credibility and positioning themselves. In fact, freelancers who have created their personal websites are able to charge their clients 65% more than those without a website.
Offer Membership-Exclusive Content
If you’re able to create unique and valuable content you’re sure your readers will be willing to pay for, you can offer a paid membership plan. There are many models you can adopt; you can offer a limited number of free articles per month or day, and if the reader wants to access more articles, they’ll have to pay. You can also offer some free content while highlighting the member-exclusive content.
Starting an online business is easy; seeing it through until it’s successful is not. Although you’ll still need to invest a lot of time and effort into growing your online business, there are a few smart steps you can take to monetize your website. You can try affiliate marketing, create sponsored content, sell products, provide services, or offer paid membership plans; the most important thing is to implement the strategies that work best for you.