Entrepreneurs are individuals who work hard to build their business, but it doesn’t mean that they have to do it alone and assume all the responsibilities of the business by themselves. Business owners will greatly benefit from hiring other professionals to help them with certain specialized parts of their business.
#1: SEO Professionals
SEO, or search engine optimization, is the practice of researching and using specific keywords on a website, blog post, etc., that will allow that website to rank higher on search engines, such as Google. SEO professionals are the ones who do this research in order to make sure that a company’s website is among the first results when a certain word is entered into a search engine. This is important because, as a business owner, you want more people to come to your company for a product or service instead of your competitors.
With experts who are knowledgeable in search engine optimization, whenever an individual is on Google (or another search engine) searching for a particular product or service, your website is more likely to appear not only on the first page but within the first few searches results.
#2: Chief Marketing Officer (CMO)
As the CEO (chief executive officer) of your company, you can benefit from having another chief officer on your team. A chief marketing officer is an expert in marketing and promotion. This professional helps to market and promote your products or services to the widest possible audience. Your CMO should have a wide range of knowledge that includes social media marketing and how to run ad campaigns. A chief marketing officer can also be in charge of your social media outlets, or you can hire another professional for this job as well.
#3: Product Manager
If your company sells products, then you’ll benefit greatly from having a product manager. The product manager is responsible for your products every step of the way, from the creation of them to market them. As the owner and creator of your company, you can choose to give all control of your product(s) to your product manager, or it can be more of a partnership where you still maintain a lot of control over your products.
Even if your company provides services, you may need the help of a product manager in the future. For example, your service can be to style the hair of others (a hairstylist), but maybe in the future, you will want to create and sell your own hair products.
#4: Sales Manager
The sales manager’s main responsibility is to bring in more customers to your company. Sales managers also may work closely with your chief marketing officer to oversee campaigns. Other responsibilities include determining prices/price changes/discounts, tracking sales/analyzing statistics, preparing sales reports/projections, and resolving customer issues related to a product or service.
#5: Recruitment Professionals
Believe it or not, many companies have trouble finding the right candidates for employment. Sometimes they’re in a rush to fill a certain position, which then leads to that employee not working out later. Recruitment professionals strategically help you build your company brand to help market your brand to the most qualified candidates. They use digital marketing, programmatic bidding, and even social media for hiring the best talent for your business. This is a very strategic way of hiring that matches job seekers with the right company and vice versa.
Hiring professionals to help you run your business is similar to outsourcing. This is when you hire another company or individual to manage a certain part of your business. When you hire individuals to help with your business, it gives you more control over the operations you have hired for, meaning that these operations are kept “in-house,” as opposed to hiring another company to fully take over these operations.