One of the most useful ranking factors that Google and other search engines use is the website loading time or speed.
At least 47% of customers expect websites to load in less than two seconds. Also, 40% of customers are most likely to abandon a website that takes more than three seconds to load.
It means if you want your website to rank at the top of Google and other search engines, you should optimize it to improve page load time. Improving page load time also boosts user experience on your website.
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Google uses core web vitals score in its ranking algorithm. Core Web Vitals measures the site loading speed based on a number of benchmarks such as LCP, FCP, and FID. A good core web vitals score ensures that your site loads faster and offers an excellent user experience.
You can check the core web vitals score using the Google Page Speed Insights tool.
Hence, website speed is vital to improve traffic and conversions on your site.
Here are five quick tips to improve your website speed for increased conversions:
Tip #1: Reduce HTTP requests on the site
The first step to speed up website speed is to reduce or minimize the number of HTTP requests.
According to a recent report by Yahoo, at least 80% of web page load time will be spent on downloading the various parts of the page like scripts, images, and style sheets.
Each of these components commands a request. Therefore, the more on-page components you have, the longer the load time.
Figure out how many HTTP requests you have on your website and begin minimizing them.
Browsers like Google Chrome come with developer tools that you can use to discover how many tools and HTTP requests you have on your site.
Tip #2: Choose a faster hosting solution
If you want to improve your website load time, you should get a faster hosting solution.
The hosting provider that you use will generally play a bigger role in how your website performs, including the website load time.
The worst mistake you can make on your website is going with cheap and mediocre hosting to get a lower monthly rate. A cheaper hosting means low performance. You will be sharing most of the crucial resources with multiple websites on an already overloaded server, and this will end up affecting your website loading speed.
Various web hosting providers focus primarily on website loading and performance. You should compare the top WordPress hosting providers before you select a service.
Tip #3: Reduce the number of redirects
The more redirects you have on your website, the longer it takes to load. Too many redirects on your website harm the load time. In most cases, when your page redirects elsewhere, it simply prolongs the HTTP request and response time.
Sometimes redirects may be necessary to your website, such as changing your website domain. However, minimizing or removing all redirects on your website is something that will lower your website load time significantly. Here are some tips to reduce redirects:
- Avoid creating a redirect on the site unless it is necessary
- Build internal links and menus on your site
- Make sure the Top-Level Domain is resolving with utmost one redirection
- Check that all redirects are well set.
You can use a tool like Screaming Frog to find out the number of redirects on your site and eliminate those not essential.
Tip #4: Enable browser caching
Whenever a user visits a website, the elements are normally stored on the hard drive in a cache or some temporary storage. It means the next time the user visits the website. It will automatically load without sending another HTTP request to the main server.
Enabling browser caching is one of the quickest ways to improve website speeds, and it also assists in voice search. Content from sites that load faster is often recommended by voice assistants like Alexa.
When users visit your website for the first time, they have to download the scripts, images, and stylesheets before accessing the page. Once the page has been downloaded and stored on the hard drive, it should take only a few seconds to load on the next visit to the website.
When you enable or activate browser caching, you will store a cached version of your website on the visitors’ browser. When a user returns to your website, it will load faster.
Tip #5: Use a Content Delivery Network (CDN)
If you want to speed up your website load time, you should shorten the distance the information has to travel between the user and the server. It means you should have a server closest to your visitors, and the simplest way to achieve that is by using a CDN.
If you want to improve website speed, you should focus mostly on web hosting. This greatly affects how your website performs on a different browser. Choose a web host provider with a focus on web performance. You can also apply other tips like reducing redirects, browser caching, and using CDN.