Increasing brand awareness or the level at which the brand is recognized by potential consumers is among any business owner’s top priorities. Without brand awareness, any business will struggle to grow and generate sales. Even if you aren’t a leading brand name in your industry, having a decent level of brand awareness can do wonders for your business. If consumers understand what your business offers, have an idea regarding what your ads look like, choose your brand over cheaper alternatives, and search for your brand or other branded terms in search engines, then these are all indicators that you are on the right track. However, reaching a satisfactory level of brand awareness is challenging, especially when it comes to saturated markets. This is why we are here to tell you 4 sneaky ways to easily increase your brand awareness.
Boosting your business’ brand awareness doesn’t have to be an expensive process. You don’t need to install large billboards in the busiest areas in town; in fact, more exposure doesn’t always result in increased brand awareness. To successfully boost your brand awareness, you must implement a measurable and effective strategy. This is why you must always think about what you can do differently than your competitors. Consumers turn to brands that are ready to offer them additional perks. Not only that, but they are also likely to tell friends and family about these brands too. Word of mouth marketing is still among the top types of marketing that businesses can benefit from. Nothing spreads faster than spoken words, which is why you should always keep customers gratified. Many established companies use referral programs to put themselves at an advantage over their competitors, for example, Google rewards customers every time they sign up a new user to work on Google Apps. A personalized link that can be shared is provided to customers after they join the referral program. Every time someone activates a Google Apps account using that link, the customer is rewarded with $15 deposited in their bank account.
Great guest content is a great way to boost your brand awareness. Where do consumers typically look for advice when they don’t know which brand of product to choose? The majority of consumers will actively check out reviews, read comparisons, and check out articles before settling on a specific brand. For instance, if someone is looking for a skincare product for acne-prone skin, they will read articles that are posted on beauty blogs about the best acne clearing products and read reviews and featured articles about the products that they are considering before making a final decision. This is why creating valuable, reliable, and catchy content for trusted sources that are relevant to your industry is how you can get your name popular in your industry.
Great branding is vital when it comes to increasing brand awareness. Your brand image, personality, and message must be clearly communicated throughout all your branding efforts. Some services are specialized in handling all your business’ branding concerns. If you are a water bottle company, refer to a water bottle supplier that offers custom labels and advertising techniques that will help get your brand out there. Effective branding paired with compelling and emotional stories will make your brand extremely memorable.
If you sell services, offering freemiums with credit can be a great way to boost your brand awareness. You can offer free versions of your service that offer some basic features (however, make sure to add compelling ones too), and ask your customers to upgrade to the premium version for even cooler features. You can even create more than one package; for example, some web builder websites offer a free basic package, a standard paid one, and then a higher one for business use where the prices vary from one package to the other. You can also offer a customizable package where the customer adds and drops certain features for set prices. Though, make sure to always offer something better than your competitors so that your customers don’t leave you for cheaper competitors.
Effective brand awareness strategies will help customers identify your brand and recognize its unique identity just by glancing at the logo or hearing a branded term. Knowing when and where to advertise, setting an attractive and distinguishable brand identity, and offering reliable and quality content are all the ways that can help you boost your brand awareness. Staying consistent, making your customers feel valued, giving them added perks are all vital when it comes to drawing customers to your brand.