Running a business is full of different challenges to deal with over time. One of the most difficult is attracting new customers and building up your sales. No matter what you do, there are likely competitors doing something similar. The way you advertise and how well you can reach out to potential customers can make all the difference in how successful your business can be.
While there are some free types of advertising out there, such as word-of-mouth or going viral, paid advertising strategies are certainly a more consistent and surefire way to find success. With that in mind, here are four of the very best paid advertising strategies to help your business find and reach new customers.
For years, PPC (pay-per-click) ads have been very fruitful for companies all over the world. This strategy involves paying for ads that appear in search engine results, meaning you are paying for prime placement. In most cases, there will be a lot of competition for popular keywords, so some bidding will often ensue.
So while it can get expensive at times, this isn’t always the case. This is because you will only pay when someone clicks on your ad. You won’t waste any money on those who simply see your ad and choose to ignore it. Also, PPC can start getting you new customers immediately, while many other strategies may take some time.
While it is a great strategy, managing PPC ads can be challenging. Because of this, reaching out to a professional company like Redesign can help you achieve the best results.
Another marketing strategy that has grown dramatically over the past couple of years is influencer marketing. Influencer marketing is an industry that is expected to grow to nearly $14 billion in 2021 and surely will continue to grow well into the future.
This strategy involves working with an influencer to market your product or services to their audiences. Influencers generally have a lot of fans or followers, who often show a lot of interest in anything they feature or talk about. So if an influencer mentions your product in a video or social media post, it can earn you a lot of new customers – sometimes in just minutes.
Of course, be sure to choose an influencer that has an audience that is made up of your target market. If you are trying to sell tools, for example, working with an influencer in the beauty industry might not give you great results.
Social Media Advertising
Advertising on social media platforms is another brilliant way to spend your ad budget. Social media is used by well over three quarters of every American adult between the ages of 18 and 49. Because of this, it is a wonderful place to advertise. No matter who your target is or what you are selling, there are certainly people on social media who will be interested in it.
Social media advertising allows you to choose who you want to receive your message, ensuring only those in your target market will see the ad. This will maximize positive results and reduce how much money and time is being wasted. The sheer number of people on social media platforms like Twitter, Facebook, and Instagram will ensure they continue to be popular for years to come for advertisers.
An underrated paid advertising strategy is ad retargeting. This is all about reminding potential customers and visitors about your products if they leave your online store without buying. They will see ads for your products on other sites, which can help them remember you and hopefully lead to additional conversions.
In the past, most people who left your site without becoming a customer would never convert for you. But with retargeting, you get another chance to make a sale and create a customer. This second ad can sometimes be all it takes to sell a person on your product after leaving your site to consider other options.
Paid Advertising Can Help Your Business
Any of these paid advertising strategies are great ways to help your business grow. Whether you opt for PPC, social media, an influencer, or retarget your customers, each strategy has the potential to provide amazing results.