We’ve all seen custom shipping boxes, and we might even receive several of them every week as we receive orders placed online. You may not think about it much at the time since we see so many of them. Still, custom shipping boxes tend to influence shopper behavior by positively impacting our opinions of those companies, even if only subconsciously.
There are three key reasons you should invest in customized shipping boxes for your business: brand identity, brand awareness, and custom box sizes. There are many benefits to each of these factors. Let’s take a look at those advantages.
Brand Identity
Your business is more than the products and services you offer. It’s more than your employees. It’s more than the excellent customer service or contributions you make. The truth is that your business is all of those things and much more. Your brand identity is how customers and potential customers view your business and feel about who you are and what you do. This is heavy and can be hard to build a positive reputation, especially for startups just gaining traction in their industry.
One of the best ways to establish your brand identity is to create a great first impression and follow up with consistent customer service. It doesn’t stop there, though. How do those customers know who you are? Your logo, slogan, and other consistent branding make your business recognizable. With custom shipping boxes, you are sharing your business and what makes you unique while also helping to establish a reputation of professionalism and build customer confidence in what you do.
Benefits of building a brand identity with custom shipping boxes:
- More professional appearance
- Prove your commitment to quality
- Build credibility within your industry
- Create a positive first impression
- Let your logo speak for itself
Brand Awareness
Ask your marketing gurus how many people opened the emails sent out with their last campaign. Then, ask them how many people opened the shipping boxes that their previous order came in. Now, consider how many others saw that box while it was making its way to that customer. Email, social media, and other tactics are all still effective marketing efforts in their own right. However, if you are going to ship that box to your customer anyway, shouldn’t it say something about who you are to those people along the way?
When custom shipping boxes share your brand message with your customers and create a memorable first impression, it also ensures that you are taking an opportunity to stand out among your competitors. With each box that travels through the shipping lines and to your customers’ doors, you increase your brand’s reputation and recognition. With the right custom shipping boxes, you can help to influence customer behavior and perhaps even encourage word-of-mouth advertising, which is the most flattering and influential marketing you can create.
Benefits of choosing custom shipping boxes for building brand awareness:
- Put your brand in front of more people
- Maximize marketing ROI
- Stand out from the competition
- Create brand recognition
- Develop personal connections with customers
Custom Shipping Box Sizes
Custom shipping boxes are about sharing your branding but also about creating the exact sizes you need to ship your unique line of products, whether you need just one size box or several. With custom box inserts, you can ensure that your products arrive safely and are presented to your customers professionally and tastefully every time for an impressive box-opening experience.
When boxes are designed to fit your product, you are not paying for a larger box than you need, and you are not paying to ship a larger package than the items inside it. These additional costs may not seem like much when you consider only a few orders, but they add up when you compound them over a quarter or an entire year.
Then, consider the environmental impact that using boxes that are too large for your product can create on both the manufacturing of the boxes and shipping them. Custom shipping boxes may also be a more cost-effective option. The raw materials used to create custom shipping boxes are affordable and primarily recycled, further reducing the carbon footprint when choosing to use your own boxes.
Benefits of choosing custom box sizes:
- Save money on boxes made from affordable raw materials
- Save money on boxes that aren’t bigger than what you need
- Save money shipping perfectly sized packages
- Protect your product during shipping
- Reduce carbon footprint with recyclable mailers
Customize Your Shipping Boxes
Take a moment to focus on brand identity, brand awareness, your business’ shipping expenses, environmental impact, and how you can improve those with custom shipping boxes. A small investment in your business can have far-reaching benefits within your company, from customer relations to your bottom line.
