Over the past five years, the public relations industry has experienced a robust growth. PR agencies are providing clients with targeted campaigns to reach an increasingly fragmented consumer market with the rising power of social media. According to the independent research over the next five years, PR firms will continue to benefit from rising marketing budgets.
Serving as a one-stop solution for all communications, marketing and PR needs for corporate brands, 120 West Strategic Communications LLC is a marketing, investor relations and public relations firm focused on helping companies grow.
120 West provides comprehensive investor relations and public relations campaigns aligned directly to move companies towards their goals. They work with both public and private entities by employing strategic engagement campaigns to drive business momentum and deliver measurable results. The team has works with local business all the way to Fortune 500 companies.
The agency creates growth opportunities for companies through strategy, marketing and public relations. Its strategic engagement, innovative business solutions and collaboration move the needle on the client’s business.
Ira M. Gostin, MBA, APR is the President and Chief Marketing Officer at 120 West. As an entrepreneur and marketer, he is an influential and creative business development advisor specializing in achieving measurable results. 120 West combines his passions and entrepreneurial spirit while crafting strategies for clients.
Prior to 120 West, Ira directed investor relations and corporate communications for Tahoe Resources Inc. A $4+ billion publicly traded company, where he was a founding executive and established the company’s brand as one of the top precious metals producer in the world. He coordinated communications for Tahoe’s $505 million IPO in 2010 while directing communications and branding for mergers in 2015 and 2016. Later on, Tahoe was named as a Top Gun company in Canada in 2016.
Ira launched his career as a photojournalist for the Associated Press by honing his newsroom intuition to effectively brand a company’s external communications. After having his photos featured in publications ranging from Time magazine, Washington Post, New York Times to several Fortune 500 companies, Ira retired from photography. Soon after this, Ira earned his MBA degree from University of Phoenix and began to continue his career on his path. He was also an adjunct professor at the University of Nevada, Reno’s Reynolds School of Journalism. He is also a graduate of Columbia University’s Executive Leadership program.
A company can leverage all of their stakeholders to tell their story, to create engagement and grow revenue through increased sales. 120 West believes that every company has a story to tell and that’s possible by creating a 360 degree stakeholder engagement. What makes 120 West unique is their approach towards storytelling. The company’s skillsets are:
Investor Relations – IR strategy and execution, Stakeholder engagement campaigns, corporate branding and rehabilitation, corporate presentation design, media and executive presentation training, analyst and shareholder events.
Marketing & Public Relations – Public relations and business communications, Growth strategies, strategic engagement campaigns, communications strategies, branding and marketing design, corporate events
When Gostin left his corporate job two years ago, his passion for business growth and storytelling encouraged Ira to once again embrace his entrepreneurial roots and create a modern type of communications agency focused on helping business achieve their growth goals.
During that time, his team members use the financial key performance indicators to measure success of their clients. Firstly, they create a strong strategy followed by the tactics and measurement that can provide the CEO’s, a strong snapshot of the company and its growth.
Awards and Achievements
During their path in achieving their goal, the company has received numerous awards which include the Best Integrated Marketing Campaign, American Marketing Association 2018; Top Agency in the Western U.S., Corporate Vision Magazine 2017, 2018; One of Best PR Agencies in Reno, Expertise.com 2017 and 2018; Most Innovative Strategic Marketing Agency – Nevada, Acquisition International.
Unveiling the Mission
While discussing the mission of 120 West, Ira said “We want to grow but stay small and agile enough to help CEO’s achieve their dreams and goals.”