Change is the only constant thing in the world.
Change can be good as well as change can be bad, but a change is always needed and it’s a crucial necessity of life. Humans are evolving from the days they came into being. And in each and every industry, change has been thoroughly observed since their inception. Similarly, the UI/UX industry is undergoing rapid changes every day. In the world of web, every moment brings in something new and innovative. The question arises on the impact and importance of this shift. Most living being recognizes those famous words by Winston Churchill, “To improve is to change; to be perfect is to change often.”
The world of web is evolving fast and the websites are becoming more innovative, creative yet target specific. Those days are rapidly fading away when the sites were built only for giving pleasure to the viewer’s eyes or promoting any brand, icon/logo, or personality, and rather they are becoming more accurate in penetrating and convincing humans minds nowadays. One will see the things which one wants to see and nothing that the viewer dislikes. Most counts that as an advantage yet some does not.
Though the aims, motives, and beliefs of the websites are changing, the factor highlighting Vista and visual pleasure will always play the most significant role in any internet site. It does not matter what a website contains to a third person, but what counts more is how it looks. A dull site may contain useful content, yet it would not gain enough traffic to survive in the industry. Even the worlds’ most visited websites like Google, Facebook, Yahoo, YouTube, and Amazon also modify their user interface to stay updated and hold on their percentage of visitors.
The trends, fashion and vogue rotating around the UI/UX industry which is either ruling or going to take over the industry can be termed as:
- Websites Painted with Giant Images and Full Screen Videos
That old proverb, “A picture can paint thousand words” is still true even in the times when one can connect to his/her loved ones million miles away in a fraction of a second. Scientists say that vision is the strongest of all senses humans possess, and that is why one can easily perceive the meaning and the tone of voice of the speaker through a picture in a much simpler way. That’s why this concept has been utilized in the process of website design to make websites more beautiful, meaning and impactful. It does also help the viewer to get the sense of the message in a much clear way and faster pace. From the website builder’s perspective, images and videos play a powerful medium to engage viewers for a much longer time as compared to regular texts.
- Longform Content Adds Fluidity in Scrolling
Users are becoming more lazy and busy, hence, looking for their comfort zone in every sphere of life. Old format scrolling options bore the users more now than ever after increase in the usage of smaller screened devices with touchscreen facilities. Designers are focusing more on designing long-form content and scrollable interfaces on bigger screens as well small screens, enabling users to scan large volumes of material very quickly in a single fluidic motion without losing the continuation in the flow of navigation or being interrupted. Experts suggest that is an option to tell a long narrative structure story in a linear form, irrespective of the devices they are using.
- Colors are Attractive to the New Generation
There was a time when flat designs, flawless yet muted colors and lack of vivid graphics, were rising in the industry but now the time has come for colorful images and illustrated graphics. Industry pioneers are explaining that the bright colors and gradients are playing an important role in injecting energy, warmth and dynamism through the websites and their experiment with color palettes are making them stand in the forefront of the industry. Along with colors, illustrations are considered to play critical role in creating meaningful connection between the website and the user.
- Breaking Grids Can Offer User’s Imagination and Flexibility of Vision
Ever since the primitive days of designing, grids were considered to be the most vital tool for designers in providing a foundation for design ensuring proper balance, consistency, rhythm and order. Though it is an incredibly important tool, it can also stand as a wall between the website and the user. It can also be restricting and rigid in blocking the creative options for designers. To break the traditional rules of designing and explore new ventures, designers are experimenting with the design layout by breaking the grid system. By breaking this system, the developers can enjoy the flexibility ensuring fluidity and freedom, ultimately making websites more user-friendly and making it easier for the viewers to work on the sites through screens of all sizes.
In the world of web, anything that is new today, it will be old tomorrow. Websites are always modifying themselves; rather they have to or lose the race. The industry scenario suggests that the foreseers of the industry are bringing up more new trends into the industry along with the ones given above. Trendy effects like Parallax, where background moves at a slower rate than the foreground, enable the users to enjoy the sense of dynamism, fluidity and be engaged in the content. Adding more cards to the website increases its utility as well as beauty. Interesting trends like adding conversational tools like chatbots, gesture and voice based experience and meaningful micro conversation are making websites more meaningful and impactful while keeping the users engaged and entertained.
“Success is not final, failure is not fatal: it is courage to continue that counts,” asserts Winston Churchill.