Emirates,the Middle East’s leading airline, announced today the renewal of itscontract with Havas Media. Havas Media will continue to manage theglobal media strategy, planning, social, traditional and digitalinvestments for Emirates across the airline’s 150 worldwidedestinations through to 2020.
Sincewinning the account in a hotly contested pitch in 2014, Havas Mediahas led the consolidated media business for some of the airline’smost high profile campaigns featuring Pele, Ronaldo and morerecently, Jennifer Aniston.
BoutrosBoutros, Divisional Senior Vice President of CorporateCommunications, Market and Brand for Emirates Group commented, “Asour industry is driven by change and opportunity, it’sessential we work with business partners who share our progressivemind-set. Emirates and Havas Media have similar cultures and what Icall a ‘change agent’ mentality. I am excited to see whatwe can achieve as we continue to propel the Emirates brand into2020.”
GlobalManaging Director of Havas Group, Dominique Delport said, “It’san honour for us to continue working with Emirates, without doubt thetrail blazers for quality and service. Their unparalleled ambition isshared by every one of us and we will continue to drive theirbusiness forward both in our shared home of Dubai and across their150+ destinations.”